Axia

Many Fuji MDs have been produced under the Axia brand; Axia continued the successful production started with cassettes bringing back models, such as Hello Kitty.

ln my opinion, aesthetically, the Axia MDs are among the most beautiful and the plastic used for the shell, especially in the first series of Happy Colors, appears very resistant to wear and scratches; I have never come across a non-working Axia MD.

Many of the series produced have both the shell and the houses and labels of the same color. The first manufacturer to produce a color match between support and case was Sony with the 1st Colors series.

I would say that the Axia tended to be positioned in the higher level segment of production, which in any case was slightly lower, in numbers, than the three giants Maxell, Sony, TDK. Comparing the prices I found on the sealed packages, they appear 10/15% higher than the competition.