Cortland County CHA/CHIP - COVID-19 and Flu

Goals

Goal #1. Improve COVID-19 and Flu Vaccination Rates

Goal #2. Reduce COVID-19 and Flu Vaccination Disparities

How will we know if we achieve these goals?

1. By the end of December 2024, increase the percentage of Cortland County residents that are fully vaccinated for COVID-19 by 47%, from the February 2022 baseline of 58.1% to 85.9%. (Data Source: CDC Integrated County View)

2. By the end of December 2024, increase the percentage of 18-25 year olds in Cortland County that are fully vaccinated for COVID-19 by 47% from the February 2022 baseline of 31.0% to 45.8%. (Data Source: NYSDOH COVID-19 Vaccination Demographic Dashboards)

3. By the end of the 2023-2024 flu season, increase the percentage of Cortland County residents with a seasonal flu vaccine by 25% from the 2020-2021 season baseline of 29.6% to 37.0%. (Data Source: CCHD, NYSIIS)

4. By the end of the 2023-2024 flu season, increase the percentage of Cortland County residents ages 20-29 with a seasonal flu vaccine by 25% from the 2020-2021 season baseline of 10.7% to 13.4%. (Data Source: CCHD, NYSIIS)

How do we plan on achieving these goals?

Social Marketing Campaign - COVID/FLU

Progress Updates

Implement mass media social marketing campaigns providing effective messages delivered by trusted messengers that frame COVID-19 vaccination as the social norm in Cortland County, promotes discussing concerns about COVID-19 vaccination with healthcare providers, combats COVID-19 misinformation, and advertises ‘home’ delivered vaccination resources/events. Utilize media channels and social media geo-fencing that aims to reach 18-25 year olds and residents living in Willet, Truxton, Marathon, and Cincinnatus.

Vaccine Ambassadors

Progress Updates

Recruit, train, and deploy COVID-19 and Flu vaccine ambassadors from rural areas of Cortland County through implementation of ATI’s Vaccine Ambassador initiative for people with disabilities and promoting participation in the Cortland County Adult Immunization Coalition. Ambassadors can include providers, first responders, businesses, faith based organizations, or general community members who are trained to empower other community members to discuss positive vaccination experiences with their social networks.

Public Health Detailing

Progress Updates

Conduct public health detailing visits to healthcare providers in the community to educate them on COVID-19 and influenza immunization recommendations, encourage NYSIIS reporting, and provide evidence based strategies to promote COVID-19 and influenza immunization coverage.

Workplace Vaccine Clinics

Progress Updates

Provide workplace COVID-19 or flu vaccine clinics at Family Health Network and Guthrie Cortland Medical Center and implement vaccine requirements for employees for COVID-19 and flu vaccines.

Medical Provider Vaccine Standardization/Medical Reminders

Progress Updates

Implementation of medical provider vaccine standardization at Guthrie Medical Group through best practice EMR alerts to identify patients in need of, or overdue for, vaccines and established workflows so vaccines can be provided at any primary care appointment at Guthrie Medical Group and implementation of Pre-Visit Planning (PVP) workflows at Family Health Network that identify gaps in vaccine care for each patient, determine if patient EHR needs updating per NYSIIS, provider education, and offering vaccines at every appointment during regular business hours.