Implement mass media social marketing campaigns providing effective messages delivered by trusted messengers that frame COVID-19 vaccination as the social norm in Cortland County, promotes discussing concerns about COVID-19 vaccination with healthcare providers, combats COVID-19 misinformation, and advertises ‘home’ delivered vaccination resources/events. Utilize media channels and social media geo-fencing that aims to reach 18-25 year olds and residents living in Willet, Truxton, Marathon, and Cincinnatus.

Recruit, train, and deploy COVID-19 and Flu vaccine ambassadors from rural areas of Cortland County through implementation of ATI’s Vaccine Ambassador initiative for people with disabilities and promoting participation in the Cortland County Adult Immunization Coalition. Ambassadors can include providers, first responders, businesses, faith based organizations, or general community members who are trained to empower other community members to discuss positive vaccination experiences with their social networks. 

Provide “home” delivered COVID-19 and flu vaccinations to rural residents in Cortland County through the following; leveraging SVHC Supports for Health program that provides transportation to medical appointments for people with a self-identified disability, people who care for or live with someone with a self-identified disability, and low income individuals, promotion of Family Health Network’s COVID-19 vaccination clinics, and maintaining confidentiality through pairing COVID-19 vaccination with other internal medicine services through Family Health Network’s Mobile Medical Unit. 

Implementation of medical provider vaccine standardization at Guthrie Medical Group through best practice EMR alerts to identify patients in need of, or overdue for, vaccines and established workflows so vaccines can be provided at any primary care appointment at Guthrie Medical Group and implementation of Pre-Visit Planning (PVP) workflows at Family Health Network that identify gaps in vaccine care for each patient, determine if patient EHR needs updating per NYSIIS, provider education, and offering vaccines at every appointment during regular business hours. 

Provide workplace COVID-19 or flu vaccine clinics at Family Health Network and Guthrie Cortland Medical Center and implement vaccine requirements for employees for COVID-19 and flu vaccines. 

Conduct public health detailing visits to healthcare providers in the community to educate them on COVID-19 and influenza immunization recommendations, encourage NYSIIS reporting, and provide evidence based strategies to promote COVID-19 and influenza immunization coverage.