Pre-Reading:
“They sought to destroy our traditional values and force on us their false values that would erode us, our people from within, the attitudes they have been aggressively imposing on their countries, attitudes that are directly leading to degradation and degeneration, because they are contrary to human nature. This is not going to happen.”
— President Putin
“There are especially some Western countries who use their technological advantages and dominance of discourse that they have accumulated over a long period to peddle so-called ‘universal values’,”
—Huang Kunming, Former Chinese Propaganda Chief
Cognitive Lesson Objectives:
Explain the relationship between cultural awareness and mission effectiveness
Discuss cultural dimensions and their influence on multinational operations
Affective Lesson Objective:
Value cultural awareness and its impact on mission effectiveness
Divide into 6 groups:
Group 1 - Power Distance
Group 2 - Individualism/Collectivism
Group 3 - Masculinity/Femininity
Group 4 - Uncertainty Avoidance
Group 5 - Long/Short-Term Orientation
Group 6 - Indulgence/Restraint
Prepare a 5-10 min presentation that provides the following:
An overview of the assigned dimension
Some advantages and disadvantages for countries that are located at either extreme on a scale
Where the USA is located on a scale
Where Coalition partners located on a scale
Where our strategic competitors are located on this scale
How SNCO awareness of this dimension can benefit an organization
How knowledge and consideration of this dimension can benefit the USAF success with multinational operations
Resources:
Break into 4 groups:
Group 1 - Triandis, H. (2000). Culture and Conflict. International Journal of Psychology, 35 (2), 145-152. University of Illinois, Urbana
Group 2 - Palaghia, R. (2017). Cross-cultural competence – Unity factor or challenge in the multinational operational environment.
Group 3 - Carnevale, P. J., & Choi, D.-W. (2000). Culture in the Mediation of International Disputes. International Journal of Psychology, 35(2), 105–110.
Group 4 - Brett, J. (2000). Culture and Negotiation. Northwestern University. International Journal of Body 7 Psychology, 35 (2),97-104.
Prepare a summary of your assigned article considering the following:
Most important concepts/ideas presented in the article
Implications if Senior Leaders or SNCOs ignore the perspectives presented in the article
How we could use the information presented to gain a competitive strategic advantage
How you could use these perspectives to improve your organization's cultural awareness
Cognitive Lesson Objectives:
Explain the relationship between cultural awareness and mission effectiveness
Discuss cultural dimensions and their influence on multinational operations
Affective Lesson Objective:
Value cultural awareness and its impact on mission effectiveness