Getting a Customer Testimonial

Mrs. ______, would you be willing to write me a customer testimonial?

Great!

It's really simple, 3 things:

1. How long you've owned your Cutco

2. What you think about the product / your experience

3. Would you recommend it to others/why?

then Your name / signature

Would you be willing to send that to me in an email? (Give customer your email address)

HOW TO UTILIZE CUSTOMER TESTIMONIALS BEST PRACTICES

• create a folder in your computer or google drive where you store all your testimonials

• categorize them based on what they emphasize

  • make a spreadsheet if needed for what they have / are commenting on

  • bring up the testimonial in the relevant section of the demo (example-> video is talking about forever guarantee and you bring up 1-2 testimonials about how much your customer loves the guarantee or how they sent their cutco in for sharpening for the first time in 40 years...etc)

• "let me tell you about ____(testimonial customers name)'s experience with cutco and the _____(section you're talking about)

  • "let me tell you why ____(customer) swears by the _____ set / knife.

  • "Do you see why she thinks it's crazy not to get the ____ set?"

• ALWAYS ASK FOR TESTIMONIALS FROM CUTCO CUSTOMERS :D

CUTCO OWNERS -- How to Create a “Wish List”

Have customer take out every piece of Cutco they already own

Mrs. _______, since you already own Cutco it doesn’t make sense to buy a full set. Most Cutco owners either upgrade to their favorite set or pick out a few pieces to supplement what they already own. Either way, if you decide to add more Cutco to your collection, I’ll be able to give you the best deal possible...

We’re going to start by making your wish list. These aren’t necessarily things you are going to buy today, but as your rep I’ll be able to keep track of what you like for future reference.

Basically, if Cutco were FREE, what would you add to your set?!

In your notebook write: Mrs. _______’s Wish List

(have customer write their list down list too!)

SET UPGRADES

1. Review current Cutco tools and uses for each. Ask questions!

2. Show other set options, starting with the Ultimate Set.

3. Highlight missing pieces and promote uses and value of each. Cut Food!

4. Promote Table Knives: “In a perfect world, how many Table Knives would you want; 8, 10, or 12?”

5. Have Customer take out a piece of paper to price out all of the items.

6. Don’t forget Block, Sharpener, and Cutting Boards.

7. "if I could get you a great deal, would you consider upgrading your Cutco set today?"

Don’t Forget Accessories and Gadgets!

• Cookware (more details on next page)

• Flatware (more details on next page)

• Wellness Mats (more details on next page)

• Kitchen Gadgets

• Hunting / Fishing

• Gardening

• Utopian Coffee

• The more on your wish list, the better deals possible!

Don’t Forget About Gifts!

• Wedding

• Anniversary

• Birthday

• Graduation

• Winter Holidays

• Mother’s / Father’s day

• Business Gifts (Logo engraving available) • Utopian Coffee

PRESENT OFFER:

I’m going to make you the best deal possible!

(Use bonus points system. Need a deal? Call manager!) (Have customer write down prices in notebook “wish list”)

The total value of everything on your wish list is: ___________

I can get that down to: ___________

That’s a savings of: ___________

On a 5-pay investment plan, that’s only: ___________

If first deal doesn’t work, DROP DOWN...

Which few pieces aren’t as necessary? (Make a new deal with remaining pieces)