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Is the effort worth it? The CFP Board is spending about $10 million in marketing this year making that case to advisers and clients. It cites a sponsored study from consulting firm Aite Group that found brokerage teams that included a CFP holder generated 30 percent more revenue than teams without. Individual practitioners with certification did even better, producing 40 percent to 100 percent more than brokers without. While they do not require advisers to get a CFP, Bank of America Corp.’s Merrill Lynch and Raymond James Financial Inc have incorporated the CFP education component into their new advisers programs, said Joe Maugeri, director of firm relations at the CFP board.
A trade group representing thousands of financial planners has split with the organization that grants the financial planning credential over whether the profession should be regulated at the state level. Earlier this week, the Certified Financial Planner Board of Standards Inc. announced it opposes state oversight of the planning process, asserting it would potentially create regulations that vary from state to state and increase compliance costs for planners.
The CFP certification isn't just a few letters on a business card. Rather, it signifies a very real accomplishment on the part of the financial advisor. A CFP certification requires significant time and resources. It requires years of education and experience and the highest levels of ethical standards. When you work with a CFP, you're working with someone who has made a commitment to be among the best in the industry. Even better, you should consider a CFP who has experience working with dentists. He or she will not only have the training and experience required by the CFP board, but also specific knowledge and insight into the unique challenges you face.
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