Exhibit 06

Message With Power

Description: Goals of this design are to create a poster that utilizes typography in a way that spurs a viewers emotions and captures their imagination. Thematically, the design is inspired by the political discourse that has fueled the US government over the last election cycle.

Contrast: The image of the man was masked out of his background and placed on a black background. Unessential letters are pure white or white with an opacity drop. Using a displacement filter the mans face is replaced with a word cloud of the definition of the word vote with a few additional words. The clouds are split by colors that represent the two major parties in the US political system. These words and colors, despite being a darker shade, force the image of the man to stand out against the background.

Repetition: The word clouds are reused across the entire image with simple duplication and rotation before being merged to a smart object. The text is meant to be strong and rigid except for the word vote to stand out.

Alignment: The man and word cloud is low centered on the image with the tagline text being left aligned in the top left corner of the image. each line is aligned by a left guideline and evenly distributed. Colors are also symbolically aligned to the short hand political terms attached to the parties that are attached to the colors.

Proximity: Very simply, the key text that is really meant to be read is condensed to the top left. All other text that forms the mans visage is an amalgamation of the same word cloud mentioned before. The colors are only featured on the area that makes up the mans face.

Photoshop: Using the select and mask, the man was removed from his background, placed over a black background then refined further using the masking options. Switch the man to greyscale using, shift+control+U then duplicate the layer, apply a mild gaussian blur filter and save for displacement later. Generate the word cloud, mask out of its background using channels, then copy and rotate across the image of the man then merge to smart object and make a new copy. Apply a displacement filter using the previous duplicated image. Use select and mask out from the word cloud and hide any full image of the man. Apply minor levels adjustments as needed. Using color fill mask with selections so only half of the mans face is being colored and do both sides. Use 3 separate lines of text and align correctly; to make the check find the side dash in Brush Scrip, make two, horizontal flip one and warp into place then merge shapes. 

Revision. To revise the design, the tagline was adjusted to be a single line across the top of the image. The word "Vote" has been enlarged and the colors altered to match the vertical split of colors on the person. Additionally the check mark was greatly enlarged to stand out more. Finally, the word cloud behind the man has been moved and adjusted so that it meets, at the furthest points, the vertical boundaries on the sides and adjusted to fit around his head in a cleaner way.

Citation: