Methodology

Home > Methodology

Introduction

Our research plan consists of a 5 phase plan. The first phase of the project consisted of creating case studies related to other AmCham’s communication platforms, including their website, published annual reports, and social media. We analyzed these platforms to find what information was most valuable to AmCham as well as the effectiveness of using media for crisis communication. Our second phase consisted of doing Nielsen’s Heuristics to compare between the AmCham’s websites which helped us to come up with recommendations. The third phase was conducting interviews to better understand how the local chambers of commerce can help foreign companies expand to the United States. The fourth phase involved creating a website for AmCham Romania’s members. This will help the members understand how to expand their business into the U.S. market. The last phase of our project was to provide a sustainable plan for AmCham to continue improving and using our suggestions and recommendations for a website. The following methodology describes our plans to complete our project.