Energy Supplement Increasing Demand In 2023

The Energy Supplement Market was valued at $83.5 billion in 2021, and is estimated to reach $152.5 billion by 2031, growing at a CAGR of 6.4% from 2022 to 2031. Energy drinks and gels are specialized nutrition products that are designed to boost performance. An energy drink is a beverage that is marketed as being able to improve mental clarity and physical performance and contains high concentrations of a stimulant ingredient typically caffeine along with sugar and frequent supplements, such as vitamins or carnitine. It has gained popularity owing to changes in consumer preference toward the consumption of energy drinks and a healthy lifestyle.

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Owing to the nature of the energy supplement sector, there are opportunities for small and mid-sized businesses to make investments there. Stakeholders intend to invest and expand their businesses by developing new products as the varied companies that control the food industry have a restricted reach. Small and medium-sized businesses (SMEs) can benefit from premium energy drinks, bars, and other dietary supplements.

Top Key Players:

The players operating in the energy supplement industry have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Herbalife international of Brighter Foods Ltd, Kind LLC, McKee Foods Corporation, NuGo Nutrition, Premier Nutrition Inc, Probar LLC, Quest Nutrition, The Kellogg Company, AriZona Beverage Co., Living Essentials, LLC, National Beverage Corp., Rockstar, Inc., Suntory Holdings Limited, and The Coca-Cola Company.

KEY FINDINGS OF THE STUDY

  • The energy supplement market size was valued at $83,456.3 million in 2021, and is estimated to reach $152,468.5 million by 2031, registering a CAGR of 6.4% from 2022 to 2031.

  • By end user, the teenagers segment is estimated to witness the significant growth, registering a CAGR of 7.1% during the forecast period.

  • In 2021, depending on sales channel, the hypermarket and supermarket segment was valued at $37,995.6 million, accounting for 45.5% of the global energy supplement market share.

  • In 2021, the U.S. was the most prominent market in North America, and is projected to reach $31,943.4 million by 2030, growing at a CAGR of 5.4% during the forecast period.

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