Ashwagandha Extract Boost in Popularity Owing to its Health Benefits
Withania somnifera, a nightshade-family fruiting plant commonly known as winter cherry, is known as ashwagandha in Sanskrit. Similar to tomatillos and ground cherries, ashwagandha produces little orange berries in papery husks. Although ashwagandha berries are technically edible, the dried root is the component of the plant that is most in demand. For thousands of years, ayurvedic therapy has relied on the withanolides, which are natural steroids found in ashwagandha root. Withania Somnifera (Ashwagandha) is increasingly in demand in developed markets.
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There has been an upsurge in the user base of different social media platforms and other types of internet websites, owing to the large scale distribution of internet services across the world. This user base consists of children, teenagers, middle aged as well as the elderly population. Considering this, most of the engaged stakeholders in the ashwagandha extract market are moving on to digital forms for advertising and marketing.
Top Key Players:
The players operating in the global ashwagandha extract industry have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report The Himalaya Drug Company, Dabur India Ltd., Emami Limited, Kairali Ayurvedic Group, P&G, Patanjali Ayurved Limited, Kerry Group PLC, Shree Baidyanath Ayurveda Bhawan Pvt. Ltd., Taos Herb Company and Unilever PLC.
Food producers are being forced to tailor their products in this direction by the rise and evolution of wellness-focused diets and the increase in spending on functional and fortified foods. The market for functional, dietary supplement, and sports nutrition products based on ashwagandha is expanding in the European region for a number of reasons, including the large spending power of consumers and economic stability. North America ashwagandha extract market is expanding as a result of increased consumer awareness of the advantages of food products containing ashwagandha increase in use across a variety of end-use applications, including sports nutrition, weight management, clinical nutrition, heart health, and others.
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