Production Art


(1) Review the Production Art Design Guide

Color & Visual Hierarchy - Final Adust.

Letting the rank order importance of the content dictate the rank order importance of the visual design. This helps reduce the cognitive load required to decipher an image. This is especially important in animations where images come and go quickly.  For layout and illustration this can be can be broken into levels: 

By student Dan Neph

By student Owen Hurley

Tina Uhazie, Britanny Zerkle, Aaron Leathers 

Using Lighting to Change the Visual Hierarchy

It's best to use lighting effects and a desaturated background to enhance focus in the compositions. Focus is a critical tool for reducing the cognitive load required to "sort out" images, leaving more of our brain function to follow the story and feel its emotional impact.

Theatrical lighting on a scene, aimed at the policewoman and the thief

Illustration By Sarah Ling

Theatrical lighting on a scene, aimed at a stolen bag of money
Theatrical lighting on a scene, aimed at the loot

(2) Production: Create The Remaining Assets for All Scenes

Watch Bill's Demos

(1) Complete all of your multi-plane backgrounds and rigged characters

(2) Create the additional assets, such as lip-sync mouths, various facial expressions, or arm and leg poses. Additional assets are anything that can't be created through puppet-ing.

Instructions

(Upload Your File)


Optional Technique Demos

Just watch these, don't do them. Use them as reference for methods that you may choose to use in your illustrations

Import a Complete Illustrator File

Import a layered Adobe Illustrator file into Animate while preserving all of the layers.

Copy and Paste Assets Directly From Adobe Illustrator