2021836588
2021836588@student.uitm.edu.my
"To live creative life we must lose our fear
of being wrong" - Adriana Azman
COMPANY BACKGROUND
Our founder, Dato’ Sri Siti Nurhaliza Tarudin is Malaysia’s queen of entertainment and is loved by many, including those who are young and old. Her singing talent and pleasant personality has made her an idol to Malaysians, especially amongst the younger generation. She rose to stardom at the tender age of 15, propelling her to becoming Malaysia’s No.1 entertainer. In no time she became an icon in the music industry, giving inspiration to millions of fans for a brighter future as an artiste.
In 2006, Dato’ Siti started a family business with diversified interest in various fields mainly in the music and entertainment industry. She had launched her own beauty product line – SimplySiti in 2010 which had made nationwide sensation in both local and the international market. May her business flourish and with her kind attributes will continue to do charity work and contribute towards elevating the Muslim economies.
Simply SS Trading Sdn Bhd (1186414-W)
L13A-21, Wangsa 118,
No 8, Jalan Wangsa Delima,
Wangsa Maju 53300, Kuala Lumpur
+6012 694 3734
customer.service@simplysiti.com.my
9:00AM – 6:00PM (Monday to Friday)
* We are closed on Saturday, Sunday and Public Holiday.
ORGANIZATION
COMPANY CHAIRMAN
Yang Hormat Dato' Sri Khalid bin Mohamad Jiwa
SIMPLYSITI FOUNDER
Dato' Sri Siti Nurhaliza Tarudin
SUPERVISOR
Encik Noorhazhairil Hairie, Digital Marketing
Motion & Graphic Designer Intern
Nur Aina Adriana bt Azman
(CMD676) MARKETING FOR MOTION DESIGNER
EVALUATION JOB
Introduction
The primary objective of 2u1i is to create synergy or collaboration between universities and industries. Under this program, Students will study for 2 years at university (4 semesters) and 1 year in industry (2 semesters). This course allows students to gain knowledge and be directly involved with the industry through placement in a company or organization according to the field. Industry practitioners will be appointed as supervisors or mentors and are responsible for training students in their areas of expertise. This course is designed to prepare students to face the real world of work, in addition to preparing them with skills and knowledge that are in line with the development of the industry today.
Motion & Graphic Designer
As a Graphic & Motion Designer in this industry which is SIMPLYSITI, my job is to create interesting and effective visual elements to convey a message or concept to the audience. I was given the task of making posters and motion videos for each daily promotion according to the schedule provided. In this case, I use Adobe Photoshop, Adobe Illustrator, Adobe After Effects and Procreate Dreamz to create a visual element. The background of this position involves expertise in graphic arts, animation, and design to achieve visual communication goals. I am responsible for producing works that are aesthetic, innovative, and according to the requirements of the given project.
Job Execution
Campus Crash x Glazey Motion Video : UIA Campus Event
For this project, I must first understand the event's objectives and the target audience, primarily girl university students and faculty for promoting Glazey's product which is Glazey Jam Glossy Lip Balm. The marketing strategy should highlight the dynamic and engaging nature of the event, showcasing key moments and activities through visually captivating motion graphics. Utilizing social media platforms, promotional teasers, and event countdowns can build anticipation and excitement. Collaborating with campus influencers and leveraging hashtags will enhance visibility and engagement. The final motion video should encapsulate the vibrant atmosphere of the event, serving as both a promotional tool and a lasting digital memory that resonates with the audience, ultimately driving attendance and participation. The process begins in Adobe Illustrator, where the designer meticulously crafts each visual element, from sleek graphics to vibrant icons, ensuring they align with the event's energetic campus vibe. These assets are then imported into Adobe After Effects, where the magic of motion design truly unfolds. I employs advanced motion techniques to bring static illustrations to life, adding dynamic transitions, fluid movements, and eye-catching effects. Throughout the project, attention to detail is paramount, ensuring that the final video not only captivates the audience but also conveys the excitement and essence of the UIA Campus Event. The end result is a compelling motion video that effectively markets the event, engages viewers, and showcases the designer's expertise in both illustration and motion.
Glazey April Special Promo Motion Video
Glazey April Special Promo Motion Video involves a dynamic and intricate process, utilizing the full capabilities of Adobe Illustrator and After Effects. The journey begins in Adobe Illustrator, where the designer carefully creates each visual component, from promotional graphics to detailed icons, all tailored to reflect the brand's aesthetic and the spirit of the April special promotion. These carefully crafted elements are then transitioned into Adobe After Effects, where the static visuals are motion with precision. Using advanced motion techniques, the designer breathes life into the illustrations, incorporating smooth transitions, engaging motion paths, and captivating effects to create a visually stunning and cohesive motion video. The meticulous attention to detail ensures that each element contributes to the overall narrative, effectively capturing the audience's attention and conveying the promotional message. The final product is a compelling promotional video that not only highlights the special offers but also showcases the designer's proficiency in creating engaging and visually appealing marketing content.
Crystal Snow Cleanser Product Info
Crystal Snow Cleanser Product Info video involves a meticulous and creative workflow, harnessing the power of Adobe Illustrator and After Effects. The process begins in Adobe Illustrator, where the designer develops each visual element, from the product's sleek packaging illustrations to informative icons that highlight its key features. These assets are then imported into Adobe After Effects, where the I applies advanced motion techniques to bring the static visuals to life. By adding smooth transitions, dynamic movements, and eye-catching effects, I creates an engaging narrative that effectively conveys the product's benefits and unique selling points. Attention to detail is critical, ensuring that every motion aligns with the brand's aesthetics and enhances the overall message. The result is a polished and compelling product info video that captivates the audience, clearly communicates the product's advantages, and underscores the designer's expertise in combining illustration and motion graphics for effective marketing.
Problems & Solutions
1. Campus Crash x Glazey Motion Video : UIA Campus Event
Campus Crash x Glazey Motion Video: UIA Campus Event can present several challenges, but effective solutions are found through strategic use of Adobe Illustrator and After Effects. One common problem is creating cohesive visual elements that align with the event's dynamic theme. This is addressed by starting with a clear storyboard and style guide in Adobe Illustrator, ensuring consistency in design and color schemes. Another challenge is managing complex motions that can become overwhelming and impact performance. This is mitigated by organizing assets efficiently and using pre-compositions in After Effects to streamline the workflow. Ensuring smooth transitions and engaging motions can be difficult, but by leveraging After Effects' advanced features, such as keyframe interpolation and graph editors, I can achieve professional and captivating motion.
2. Glazey April Special Promo Motion Video
Glazey April Special Promo Motion Video can present various challenges, but strategic problem-solving within Adobe Illustrator and After Effects ensures a successful outcome. One significant issue is maintaining brand consistency while introducing fresh promotional elements. This is addressed by developing a cohesive visual style in Adobe Illustrator, with a clear focus on color schemes, typography, and graphic elements that align with Glazey's brand identity. Another common problem is creating engaging motions that effectively communicate the promotional message without overwhelming the viewer. This is solved by using After Effects' powerful tools for creating smooth transitions, layering effects, and optimizing motion timing to keep the audience's attention. Additionally, tight deadlines require a streamlined workflow, which is achieved through careful planning, regular progress checks, and prompt feedback loops. By addressing these challenges with targeted solutions, the final promo video effectively captures the essence of Glazey's April special, engaging viewers and demonstrating the designer's proficiency in combining illustration and motion graphics for impactful marketing.
3. Crystal Snow Cleanser Product Info
Crystal Snow Cleanser Product Info video involves navigating several challenges, each requiring specific solutions. A primary problem is illustrating the product's benefits and unique features in a visually appealing yet informative manner. This is addressed by creating detailed and attractive graphics in Adobe Illustrator, ensuring that every element reflects the product's clean and fresh aesthetic. Another challenge is making the animation both engaging and educational without becoming too complex or lengthy. By using After Effects' capabilities, such as keyframing and motion paths, I can create smooth, captivating motions that highlight key product information effectively.
OUTCOME
1.Campus Crash x Glazey Motion Video : UIA Campus Event
2. Glazey April Special Promo Motion Video
3.Crystal Snow Cleanser Product Info
CONCLUSION
In conclusion, I feel grateful that I was able to do this industrial training because it is the best method for me to learn and gain work experience before finishing my studies and stepping into the real world of work.
A thorough analysis involves an in-depth examination of every step and process involved in project preparation. This includes the scrutiny of design concepts, communication strategies within the project team, and the execution of creative ideas into the final product. Such analysis aids in evaluating the effectiveness of actions taken and devising strategies for improvement in the future.
Throughout the completion of various tasks, there were invaluable skill acquisitions and enhancements. This includes technical proficiency in using graphic design software, the ability to collaborate effectively within a team, and the capacity to handle project time pressures. The findings related to skill acquisition serve as valuable assets that form the foundation of professional capabilities.
The findings related to knowledge acquisition are a crucial aspect of performance evaluation. In this context, the student doesn't just create a final product but also gains in-depth knowledge about the Graphic & Design industry as a whole. This involves understanding client needs, staying abreast of current design trends, and aligning design elements with communicative goals.
In addition, it also helps me understand personal talents and weaknesses, take advantage of opportunities for career development, and overcome threats that may arise. This helped me grow as a Graphic & Motion Designer in an effective and viable way in this huge industry.
Overall, project preparation in the Graphic & Motion Design industry is not just about creating final outcomes, it's also about holistic self-development. Through a comprehensive analysis, recognition of acquired skills and knowledge, and the identification of personal weaknesses, students can build a strong foundation for their careers in this ever-evolving industry. By focusing on improvement and being open to challenges, they can continue to make a positive impact in the world of Graphic & Motion Design.