Introduction 

The primary objective of 2u1i is to create synergy or collaboration between universities and industries. Under this program, Students will study for 2 years at university (4 semesters) and 1 year in industry (2 semesters). This course allows students to gain knowledge and be directly involved with the industry through placement in a company or organization according to the field. Industry practitioners will be appointed as supervisors or mentors and are responsible for training students in their areas of expertise. This course is designed to prepare students to face the real world of work, in addition to preparing them with skills and knowledge that are in line with the development of the industry today.

Motion & Graphic Designer

As a Graphic & Motion Designer in this industry which is SIMPLYSITI, my job is to create interesting and effective visual elements to convey a message or concept to the audience. I was given the task of making posters and motion videos for each daily promotion according to the schedule provided. In this case, I use Adobe Photoshop, Adobe Illustrator, Adobe After Effects and Procreate Dreamz  to create a visual element. The background of this position involves expertise in graphic arts, animation, and design to achieve visual communication goals. I am responsible for producing works that are aesthetic, innovative, and according to the requirements of the given project.

Job Execution

1.  Campus Crash x Glazey Motion Video : UIA Campus Event

For this project, I must first understand the event's objectives and the target audience, primarily girl university students and faculty for  promoting Glazey's product which is Glazey Jam Glossy Lip Balm. The marketing strategy should highlight the dynamic and engaging nature of the event, showcasing key moments and activities through visually captivating motion graphics. Utilizing social media platforms, promotional teasers, and event countdowns can build anticipation and excitement. Collaborating with campus influencers and leveraging hashtags will enhance visibility and engagement. The final motion video should encapsulate the vibrant atmosphere of the event, serving as both a promotional tool and a lasting digital memory that resonates with the audience, ultimately driving attendance and participation. The process begins in Adobe Illustrator, where the designer meticulously crafts each visual element, from sleek graphics to vibrant icons, ensuring they align with the event's energetic campus vibe. These assets are then imported into Adobe After Effects, where the magic of motion design truly unfolds. I employs advanced motion techniques to bring static illustrations to life, adding dynamic transitions, fluid movements, and eye-catching effects. Throughout the project, attention to detail is paramount, ensuring that the final video not only captivates the audience but also conveys the excitement and essence of the UIA Campus Event. The end result is a compelling motion video that effectively markets the event, engages viewers, and showcases the designer's expertise in both illustration and motion.

2. Glazey April Special Promo Motion Video

Glazey April Special Promo Motion Video involves a dynamic and intricate process, utilizing the full capabilities of Adobe Illustrator and After Effects. The journey begins in Adobe Illustrator, where the designer carefully creates each visual component, from promotional graphics to detailed icons, all tailored to reflect the brand's aesthetic and the spirit of the April special promotion. These carefully crafted elements are then transitioned into Adobe After Effects, where the static visuals are motion with precision. Using advanced motion techniques, the designer breathes life into the illustrations, incorporating smooth transitions, engaging motion paths, and captivating effects to create a visually stunning and cohesive motion video. The meticulous attention to detail ensures that each element contributes to the overall narrative, effectively capturing the audience's attention and conveying the promotional message. The final product is a compelling promotional video that not only highlights the special offers but also showcases the designer's proficiency in creating engaging and visually appealing marketing content.

3. Crystal Snow Cleanser Product Info

Crystal Snow Cleanser Product Info video involves a meticulous and creative workflow, harnessing the power of Adobe Illustrator and After Effects. The process begins in Adobe Illustrator, where the designer develops each visual element, from the product's sleek packaging illustrations to informative icons that highlight its key features. These assets are then imported into Adobe After Effects, where the I applies advanced motion techniques to bring the static visuals to life. By adding smooth transitions, dynamic movements, and eye-catching effects, I creates an engaging narrative that effectively conveys the product's benefits and unique selling points. Attention to detail is critical, ensuring that every motion aligns with the brand's aesthetics and enhances the overall message. The result is a polished and compelling product info video that captivates the audience, clearly communicates the product's advantages, and underscores the designer's expertise in combining illustration and motion graphics for effective marketing.

Problems & Solutions

1. Campus Crash x Glazey Motion Video : UIA Campus Event

Campus Crash x Glazey Motion Video: UIA Campus Event can present several challenges, but effective solutions are found through strategic use of Adobe Illustrator and After Effects. One common problem is creating cohesive visual elements that align with the event's dynamic theme. This is addressed by starting with a clear storyboard and style guide in Adobe Illustrator, ensuring consistency in design and color schemes. Another challenge is managing complex motions that can become overwhelming and impact performance. This is mitigated by organizing assets efficiently and using pre-compositions in After Effects to streamline the workflow. Ensuring smooth transitions and engaging motions can be difficult, but by leveraging After Effects' advanced features, such as keyframe interpolation and graph editors, I can achieve professional and captivating motion.

2. Glazey April Special Promo Motion Video

Glazey April Special Promo Motion Video can present various challenges, but strategic problem-solving within Adobe Illustrator and After Effects ensures a successful outcome. One significant issue is maintaining brand consistency while introducing fresh promotional elements. This is addressed by developing a cohesive visual style in Adobe Illustrator, with a clear focus on color schemes, typography, and graphic elements that align with Glazey's brand identity. Another common problem is creating engaging motions that effectively communicate the promotional message without overwhelming the viewer. This is solved by using After Effects' powerful tools for creating smooth transitions, layering effects, and optimizing motion timing to keep the audience's attention. Additionally, tight deadlines require a streamlined workflow, which is achieved through careful planning, regular progress checks, and prompt feedback loops. By addressing these challenges with targeted solutions, the final promo video effectively captures the essence of Glazey's April special, engaging viewers and demonstrating the designer's proficiency in combining illustration and motion graphics for impactful marketing.

     3. Crystal Snow Cleanser Product Info 

Crystal Snow Cleanser Product Info video involves navigating several challenges, each requiring specific solutions. A primary problem is illustrating the product's benefits and unique features in a visually appealing yet informative manner. This is addressed by creating detailed and attractive graphics in Adobe Illustrator, ensuring that every element reflects the product's clean and fresh aesthetic. Another challenge is making the animation both engaging and educational without becoming too complex or lengthy. By using After Effects' capabilities, such as keyframing and motion paths, I can create smooth, captivating motions that highlight key product information effectively.