CMD686 🗒️✏️
WEEK 1 - 22
On the first week of first semester 6 as a graphic and motion designer intern at SIMPLYSITI, I embarked on an exciting journey delving into marketing strategies tailored specifically for Graphic design content. The focal point of this week revolved around creating visually captivating posters that highlighted the unique selling points of various products for the Marketing Graphic & Motion Designer. Utilizing Adobe Illustrator's powerful editing features, I seamlessly integrated dynamic elements for all the posters. Additionally, I worked on designing Instagram feed posters for Glazey, leveraging my graphic design skills to curate visually appealing content that resonated with the brand's aesthetic with the face of Glazey product. One notable project involved crafting a design poster for Glazey, a brand synonymous with girlie and fun elements. Simultaneously, I created promotional materials for the Campus Crash x UIA event, utilizing Adobe Illustrator to edit and enhance visuals for the event poster. This week marked the beginning of an enriching internship experience, where I honed my skills in graphic design while exploring innovative marketing strategies to engage audiences effectively.
In the second week of my internship as a graphic and motion designer, my creative team, briefing for Video "Raya Mana Tu ?" for shoot in week 3 and focused on creating dynamic marketing content for Glazey's product promotions. A key project involved designing an Instagram post poster for Glazey, aimed at captivating the audience with visually striking graphics. I utilized Adobe Illustrator to craft the poster, ensuring precision in the design elements and coherence with Glazey's brand identity. Concurrently, I undertook the creation of a motion video for the 'Campus Crash' event at UIA campus. This process began with developing a detailed storyboard to outline the video's narrative and flow. Using Adobe After Effects, I brought the storyboard to life, incorporating animations and visual effects to enhance the video's appeal. This comprehensive approach, from initial concept and storyboard creation to utilizing Adobe Illustrator and After Effects for production, allowed me to seamlessly integrate static and dynamic elements, resulting in engaging and cohesive marketing content. This week not only honed my technical skills but also provided valuable experience in managing a project from concept to execution, emphasizing the importance of meticulous planning and creative execution in industrial training.
In the third week of my internship as a graphic and motion designer, I engaged in a multifaceted industrial training experience that blended creative motion design with hands-on video production. The week kicked off with the development of a motion video for Glazey, inspired by an arcade theme. I used Adobe Illustrator to create vibrant and Adobe After Effects to animate these elements, crafting an engaging and nostalgic narrative. Midweek, on Wednesday, I participated in a detailed briefing session where we meticulously outlined each scene for the upcoming shoot of "Raya Mana Tu?" This preparation was crucial for ensuring a smooth production process. Thursday was an exhilarating shoot day at Rumah Dato Siti Nurhaliza, where we captured dynamic scenes for the video. The week culminated on Friday with another shoot featuring Dato Siti, focusing on showcasing various products for Watson. Throughout these projects, I applied my skills in storyboard creation to ensure a cohesive visual flow, seamlessly integrating static and motion content. This intensive week not only enhanced my technical expertise but also provided invaluable insights into the collaborative and logistical aspects of professional video production.
Entering the week 4 of my internship as a graphic and motion designer, I delved into industrial training that pushed the boundaries of my creative and technical skills. The primary project was crafting a motion video for Glazey with a fun and engaging Dino Run theme. I began by designing detailed illustrations in Adobe Illustrator, which were then animated in Adobe After Effects to create a dynamic and captivating prehistoric adventure. Additionally, I developed a storyboard to ensure a coherent narrative flow and seamless transitions throughout the video. Alongside this, I created several posters for various campaigns and events. For the Beauty Swap campaign, I designed a vibrant and appealing poster to capture the excitement of exchanging beauty products. I also designed posters for the Absolut Bazaar events in Johor Bahru and MITEC,KL focusing on reflecting the energetic and bustling market atmosphere. Finally, I crafted a festive poster for the Raya Bazaar at Sogo, aiming to attract shoppers with a visually appealing and culturally resonant design. This week was a comprehensive exercise in applying design software skills, including Adobe Illustrator and After Effects, and emphasized the importance of thorough planning and creativity in producing engaging marketing content.
In the fifth week of my internship as a graphic and motion designer, I began the week by creating a Facebook cover for the SimplySiti page, featuring a Raya Pink theme. Utilizing Adobe Illustrator, I crafted a festive and visually striking design that resonated with the celebratory mood of Raya. Concurrently, I developed motion content for GLAMZ products, focusing on a dynamic lighting on/off effect. Using Adobe After Effects, I animated this effect to enhance the product's appeal, ensuring a smooth and engaging visual experience. I also created a detailed storyboard to guide the animation process, ensuring coherence and visual flow. Midweek, on Thursday, I assisted in setting up the SimplySiti booth at MITEC,KL which involved arranging displays. On Saturday, I took over the SimplySiti booth at MITEC from 11 am to 8 pm, engaging with customers and managing the booth operations. The week concluded with overseeing the SimplySiti booth at Starvendor KLCC on Sunday from 9 am to 6 pm. These activities provided valuable hands-on experience in event management and customer interaction, complementing my design work. This week underscored the importance of versatility and adaptability in the role of a graphic and motion designer, blending creative projects with practical, real-world applications.
In the sixth week of my internship as a graphic and motion designer, I engaged in an immersive industrial training experience that allowed me to delve deeper into various aspects of content creation. One of the key projects was designing a poster for the Raya Makeup Challenge, where I utilized Adobe Illustrator to create an eye-catching design that captured the essence of Raya while effectively promoting participation in the challenge. Additionally, I worked on developing a poster for the Product Info of Vital Treatment Essence, leveraging Adobe Illustrator to design a visually appealing layout that presented essential information about the product in a clear and concise manner. Simultaneously, I delved into motion design to create dynamic content for the Product Info of Vital Treatment Essence. This involved utilizing Adobe After Effects to animate graphics and text, creating engaging motion visuals that highlighted the product's key features and benefits.
In the 7 week of my internship as a graphic and motion designer, I engaged in an intensive industrial training program that focused on creating marketing content for eleven products to coincide with the Hari Raya week. This project demanded a comprehensive approach, starting with conceptualization and design in Adobe Illustrator. I meticulously crafted layouts for each product poster, ensuring they effectively communicated key information while maintaining visual appeal and consistency with the brand's aesthetic. Once the designs were finalized, I transitioned to Adobe Photoshop to refine and enhance the visuals, adjusting colors, adding textures, and optimizing images for maximum impact. Throughout the process, I leveraged my skills in both Adobe Illustrator and Photoshop to create visually stunning and informative posters that would captivate the audience and drive product engagement during the festive season.
In the week 8 of my internship as a graphic and motion designer, I engaged in a comprehensive industrial training program focused on creating diverse marketing content for various events and promotions. One of the key projects was developing a motion video for Glazey's April Special promo, where I utilized Adobe After Effects to bring dynamic animations and engaging visuals to life. This involved conceptualizing the video's narrative, designing the graphics in Adobe Illustrator, and then animating them seamlessly in After Effects. In addition to the motion video, I worked on creating posters for two events: the "Jemputan Hari Raya Yayasan NurJiwa" and the "Birthday party Aafiyah & Afwa." Using Adobe Illustrator, I designed visually appealing posters that captured the essence of each event while effectively communicating important details such as date, time, and venue.
Furthermore, I was tasked with creating LED screen posters for both events, which required me to adapt the designs to fit the specific dimensions and resolution of LED screens.
Throughout these projects, I honed my skills in both Adobe Illustrator and After Effect, demonstrating proficiency in creating high-quality graphic designs for various mediums and purposes. It was a challenging yet rewarding week where I had the opportunity to contribute to the success of multiple events and promotions through creative and impactful visual content.
In the week 9 of my internship as a graphic and motion designer, I undertook an intensive industrial training project that involved creating dynamic content for the Fresh Color Lipstick Matte & Moist motion video and designing catalog pages for the Timeless Collection. The process began with meticulous planning and storyboard development, where I outlined the narrative flow and key scenes for the motion video, ensuring a cohesive and engaging storyline. Using Adobe Illustrator, I designed detailed graphics that highlighted the lipstick's vibrant colors and dual benefits, which served as the foundation for the animation.
Next, I transitioned to Adobe After Effects, where I brought these graphics to life through smooth animations and captivating visual effects, emphasizing the product's unique selling points. Concurrently, I worked on the Timeless Collection catalog pages, using Adobe Photoshop to create elegant and visually appealing layouts that showcased each product with detailed descriptions and high-quality images.
In the tenth week of my internship as a graphic and motion designer, I undertook industrial training that involved creating comprehensive marketing content for Fresh Color products. My primary focus was on developing a motion video for the Fresh Color Two Way Cake Powder and designing a poster for the Fresh Color Blusher. The process began with detailed storyboarding, where I planned out the scenes and transitions for the motion video, ensuring a coherent and engaging narrative. Using Adobe Illustrator, I crafted intricate graphics that showcased the powder's dual functionality and highlighted its benefits. These graphics were then animated in Adobe After Effects, incorporating smooth transitions, dynamic effects, and informative text overlays to create a visually appealing motion video. Simultaneously, I designed a poster for the Fresh Color Blusher, utilizing Adobe Illustrator to develop a visually striking layout that emphasized the product's vibrant colors and key features. This involved selecting appropriate fonts, color schemes, and imagery to create a cohesive and attractive design. The combination of motion graphics and static design work allowed me to apply a wide range of skills and techniques, reinforcing the importance of versatility in the field of graphic and motion design. This week underscored the significance of meticulous planning and execution in producing high-quality marketing materials that effectively communicate product information and captivate the target audience.
In the eleventh week of my internship as a graphic and motion designer, I delved into industrial training with a focus on creating multifaceted content for several prominent events. One major project was developing motion content for the LED display at the "Majlis Apresiasi Pemenang SimplySiti & Beausiti" event. This involved using Adobe After Effects to animate graphics and text, ensuring a dynamic and engaging visual experience for the audience. The process began with detailed storyboarding to outline the flow and key elements of the motion graphic, followed by designing the visuals in Adobe Illustrator and bringing them to life through animation in After Effects.
Simultaneously, I worked on the "Timeless Your Choice" poster, where I used Adobe Illustrator to create an elegant and visually appealing design that effectively communicated the campaign's message. This required careful selection of typography, color schemes, and imagery to create a cohesive and attractive layout.
In addition, I developed a heartfelt Mother's Day motion video, combining touching visuals with smooth animations to create a compelling tribute. This project also started with a storyboard to ensure a coherent narrative and was executed using Adobe Illustrator for the initial designs and After Effects for the animation.
This week was a comprehensive exercise in both graphic and motion design, underscoring the importance of planning, creativity, and technical proficiency. Through meticulous storyboarding and the effective use of design software, I was able to produce high-quality content that captured the essence of each event and campaign, demonstrating the versatility and depth of skills required in this field.
In the week 12 of my internship as a graphic and motion designer, my industrial training involved creating dynamic motion content for two significant projects: a promotional video for the Sunscreen x Roseluxe collaboration and a heartfelt Teacher's Day motion tribute. The process for both projects began with detailed storyboarding to outline the narrative flow and key elements of the animations. For the Sunscreen x Roseluxe motion promo, I used Adobe Illustrator to design sophisticated graphics that highlighted the product's luxurious qualities and sun protection benefits. These designs were then animated in Adobe After Effects, where I incorporated smooth transitions and engaging effects to produce a visually appealing and informative video.
Simultaneously, I worked on the Teacher's Day motion video, starting with a storyboard that celebrated teachers' contributions. I created warm and emotive graphics in Adobe Illustrator to convey appreciation, which I then animated in After Effects. The animation featured touching visuals and thoughtful messages, designed to resonate emotionally with the audience.
This week emphasized the importance of a structured design process, from initial storyboarding and graphic creation in Adobe Illustrator to the final animation in Adobe After Effects. It allowed me to apply and enhance my skills in both graphic and motion design, demonstrating the ability to create compelling content that effectively communicates the intended message and engages viewers.
In the week 13 of my internship as a graphic and motion designer, my industrial training revolved around crafting compelling content for the Payday Special Combo: Timeless x Glazey promotion. The project commenced with meticulous storyboarding to outline the narrative flow and key scenes for the motion content. Using Adobe Illustrator, I meticulously designed graphics that effectively represented the essence and unique attributes of both Timeless and Glazey products, ensuring visual coherence and alignment with the campaign's objectives. These graphics were then imported into Adobe After Effects, where I breathed life into them through animation. Leveraging After Effects' capabilities, I implemented smooth transitions, dynamic effects, and engaging text overlays to create an immersive and captivating motion video. The animation highlighted the special combo offer while emphasizing the distinctive features of each product, aiming to entice viewers and drive engagement. This week's project underscored the importance of a structured design process, from initial storyboarding and graphic creation in Adobe Illustrator to the final animation in Adobe After Effects, in producing impactful marketing content. Through this process, I honed my skills in both graphic and motion design, demonstrating the ability to effectively communicate messages and capture audience attention through visual storytelling.
Entering week 14 of my internship as a graphic and motion designer, I engaged in an intensive industrial training program focused on developing compelling content for various promotions. One of the main projects involved creating motion content for three distinct promotions: the Timeless Shading Blusher promo, Glazey Day promo, and Timeless Gift Box promo. The process began with meticulous storyboarding to outline the narrative flow and key scenes for each motion video. Using Adobe Illustrator, I designed intricate graphics and layouts that effectively conveyed the essence of each promotion, ensuring alignment with the brand's visual identity. Once the graphics were finalized, I transitioned to Adobe After Effects to bring them to life through animation. Leveraging After Effects' capabilities, I incorporated smooth transitions, dynamic effects, and engaging text overlays to create visually appealing and informative motion videos. Each video highlighted the unique features and benefits of the promoted products or events, aiming to capture the audience's attention and drive engagement.
In addition to the motion content, I also worked on designing a poster for the Fresh Color product featuring a model's face. Using Adobe Illustrator, I crafted a visually stunning layout that showcased the product alongside the model's face, creating an eye-catching visual composition. This project emphasized the importance of a structured design process, from initial storyboarding and graphic creation in Adobe Illustrator to the final animation in Adobe After Effects. Through meticulous planning and execution, I was able to produce high-quality marketing materials that effectively communicated promotional messages and captured the audience's attention.
In the fifteenth week of my internship as a graphic and motion designer, my industrial training centered on creating compelling motion content for two products: the Fresh Color Setting Spray and the BeauSiti Sauna Cream. The process began with meticulous storyboarding to outline the narrative structure and key scenes for each motion video. For the Fresh Color Setting Spray, I utilized Adobe Illustrator to design detailed graphics that emphasized the spray's application and lasting finish. These graphics were then animated in Adobe After Effects, where I employed smooth transitions, dynamic effects, and informative text overlays to produce an engaging and visually appealing motion video. Similarly, for the BeauSiti Sauna Cream, I developed a storyboard that highlighted the product's unique sauna effect and skincare benefits. Using Adobe Illustrator, I created visually compelling graphics that showcased these features. These graphics were animated in After Effects, incorporating vibrant visuals and captivating animations to effectively communicate the cream's benefits.
Throughout both projects, I balanced creativity with technical proficiency, ensuring that each step, from initial storyboard to final motion, was executed with precision. This week demonstrated the importance of a structured workflow in producing high-quality marketing content, allowing me to refine my skills in both graphic design and motion graphics. The resulting videos aimed to capture the audience's attention and convey essential product information, highlighting my ability to create impactful visual narratives.
Entering week 16, of my internship as a graphic and motion designer, my industrial training focused on producing a range of marketing content, including a poster for Kajal Eyeliner, a motion video for Vital Treatment Essence toner, and a Unique Selling Proposition (USP) motion video for Glazey. The process for each project began with detailed storyboarding to map out the narrative flow and key elements.
For the Kajal Eyeliner poster, I utilized Adobe Illustrator to create a visually compelling design that showcased the product’s precision and intensity, using superimpose imagery to capture attention.
For the motion video of the Vital Treatment Essence toner, I designed intricate graphics in Adobe Illustrator that highlighted the toner’s benefits and application. These graphics were then animated in Adobe After Effects, where I implemented smooth transitions, dynamic effects, and informative text overlays to produce an engaging and visually appealing video. The motion process required careful attention to detail to ensure that each scene effectively communicated the product’s features and benefits.
The Glazey USP motion video followed a similar workflow. Starting with a storyboard, I planned out a narrative that emphasized Glazey's unique selling points. I created the necessary graphics in Adobe Illustrator and brought them to life in After Effects. The motion included vibrant visuals and compelling text to effectively convey the product’s distinctive features.
Throughout these projects, I combined creativity with technical proficiency, ensuring a structured and efficient workflow. This week’s work highlighted the importance of thorough planning, meticulous design, and precise animation in creating high-quality marketing content. The experience allowed me to refine my skills in both graphic and motion design, demonstrating my ability to produce visually captivating and effective promotional materials.
In the 17 week of my internship as a graphic and motion designer, my industrial training focused on creating a captivating animation for the Sunscreen Station. The project commenced with detailed storyboarding to outline the narrative flow and key scenes, ensuring a coherent and engaging storyline. I used Procreate Dreamz to draw the character, taking advantage of its versatile tools to craft visually appealing and detailed elements that highlighted the Sunscreen Station's unique features and benefits.
The animation aimed to clearly communicate the convenience, effectiveness, and user-friendly design of the Sunscreen Station, making it both attractive and informative for the audience. This project underscored the importance of a structured workflow, from initial storyboarding and drawing in Procreate Dreamz to the final animation.
Through this experience, I refined my skills in both design and animation, demonstrating the ability to produce high-quality marketing content that effectively engages and informs viewers.
In the 18 week of my internship as a graphic and motion designer, my industrial training focused on developing an informative motion video for the Crystal Snow product. The project began with detailed storyboarding, where I carefully planned each scene to ensure a smooth and engaging narrative. Using Adobe Illustrator, I created intricate graphics that highlighted the product's unique features, such as its cooling effect and crystal-clear appearance. These graphics were designed to be visually appealing and to effectively convey the product's benefits.
Once the graphics were complete, I transitioned to Adobe After Effects to animate the content. In After Effects, I brought the graphics to life with dynamic transitions, eye-catching effects, and informative text overlays. Each element was meticulously animated to ensure the video was both visually captivating and easy to understand. The goal was to create a motion video that clearly communicated the product's value, making it engaging and informative for the audience.
This week's project underscored the importance of a structured workflow, from initial storyboarding and graphic creation in Adobe Illustrator to the final animation in After Effects. Through this process, I was able to refine my skills in both graphic design and motion graphics, demonstrating my ability to produce high-quality marketing content that effectively captures the viewer's attention and conveys essential product information.
In the 19 week of my internship as a graphic and motion designer, my industrial training focused on developing a motion video for Glazey, featuring Nurel. The project started with detailed storyboarding, where I carefully planned each scene to ensure a smooth and engaging narrative that effectively showcased Nurel and the Glazey product. Using Adobe Illustrator, I created visually striking graphics that highlighted Nurel's face and the product's unique features. These graphics were meticulously designed to be eye-catching and to clearly convey the product's benefits.
After finalizing the graphics, I moved on to Adobe After Effects to animate the content. This involved bringing the graphics to life with dynamic transitions, engaging effects, and informative text overlays. The motion process required precision to ensure that each element was synchronized perfectly, creating a seamless and captivating motion video. Close-ups of Nurel using the product on the billboard were combined with key points highlighted through text overlays, emphasizing the product’s unique selling points.
Throughout the project, I balanced creative design with technical motion, ensuring a structured workflow from initial storyboard to final motion. This week’s training allowed me to refine my skills in both Adobe Illustrator and After Effects, demonstrating my ability to produce high-quality motion content that effectively communicates the product’s value and captures the viewer’s attention.
In the 20 week of my internship as a graphic and motion designer, my industrial training focused on developing a Fresh Color poster for the Lip & Cheek product and the Eye Palette, specifically designed for Instagram posts. The process began with brainstorming and creating detailed storyboards to outline the visual strategy and key messaging for each poster. Using Adobe Illustrator, I designed vibrant and engaging graphics that highlighted the unique features of both the Lip & Cheek product and the Eye Palette.
I meticulously crafted each element, ensuring that the colors, typography, and layout were optimized for Instagram’s format, creating visuals that were both striking and cohesive with Fresh Color’s branding. This involved using Illustrator’s tools to achieve precise designs and refine details to ensure that the posters would stand out in a crowded social media feed.
This week’s work underscored the importance of combining creative design with technical proficiency, showcasing my ability to produce high-quality, platform-specific content. The final posters aimed to attract and engage the target audience, demonstrating my skills in graphic design and understanding of social media marketing best practices.
In the 21 week of my internship as a graphic and motion designer, I focused on creating a Fresh Color poster for the Blusher, specifically designed for Instagram posts. The process began with sketching out ideas and creating a storyboard to map out the visual approach and key messaging for the poster. Using Adobe Illustrator, I developed vibrant graphics that highlighted the blusher’s unique shades and attributes.
I carefully selected colors, fonts, and layouts to ensure that the poster was visually appealing and aligned with Fresh Color’s branding. The design process involved using Illustrator’s tools to create detailed and polished visuals that would stand out on Instagram, capturing the attention of viewers as they browsed their feeds.
This week’s industrial training emphasized the importance of producing platform-specific content and demonstrated my ability to combine creative design with technical skills to create effective marketing materials. The final poster aimed to attract and engage the target audience, showcasing my proficiency in Adobe Illustrator and my understanding of social media marketing.
In the 22, final week of my internship as a graphic and motion designer, my industrial training culminated in the creation of content for SimplySiti and Fresh Color. For SimplySiti, I developed the Pesona Merdeka Outro, a celebratory of Merdeka day. These graphics were then animated in Adobe After Effects, where I applied dynamic transitions and effects to create an engaging and polished outro. Concurrently, I worked on posters for Fresh Color’s BB Cream, Mascara, and Liquid Lipstick for Instagram feed posts. This involved designing visually striking graphics in Adobe Illustrator, focusing on bold colors, compelling typography, and layouts that highlighted each product's unique features. The final posters and motion content showcased my ability to combine creative design with technical proficiency, culminating in high-quality marketing materials that effectively engaged and informed the target audience.