The 7 Secrets to a Super-Successful Video Marketing Campaign
What distinguishes an excellent video? What keeps viewers interested? Is it a compelling story? Maybe it's all about getting in front of the right people at the right moment.
Instead of focusing on sales, tell tales.
You had to rent space in a major media outlet like TV or print before the emergence of social media if you wanted someone to see your advertisement. Brands may directly access the same audience on social media channels. This implies that rather than disrupting entertainment, branded content (advertising) competes with it. If you want your video to be seen, it must provide some sort of benefit to the audience. Videos that only focus on promoting a company or driving sales will almost certainly be overlooked. The greatest video content delivers stories that the audience can relate to. The more tales you give about yourself, the better your visitors will comprehend what your organization offers and what it can accomplish for them.
Make the most of the initial few seconds.
On the internet, people's attention spans are short. In fact, the average attention span has decreased to only 8.5 seconds. When it comes to making a great video, you must immediately bring your narrative to life in order to pique people's interest as they browse through their feeds. You need to make it clear what your film is about in the first few seconds and give the audience confidence that what they're going to watch is worth their time.
Tell your narrative both with and without the use of sound.
With this in mind, consider how you can make your video engaging and intriguing to viewers while it's playing silently or with the sound turned on. When it comes to video, marketers should consider how they may tell a captivating narrative without using audio. You may surely increase the efficacy of your content if visitors can pick up a tale without the necessity for sound. When sound is enabled, just as you should optimize for silent viewers, it should provide additional value to viewers and help to bring your tale to life.
Include call-to-actions (CTAs).
Make sure to include calls to action in your videos as you're making them (CTA). A CTA does not necessarily have to lead to a transaction or registration; for example, a video CTA may be:
Subscribe to your channel.
I've liked and followed your page.
Please share this with your friends.
Make a comment about the video.
Check out the rest of the site.
Make your website search engine friendly.
Google processes about 3.5 billion searches every day, and YouTube, which is owned by Google, processes over 3 billion searches per month. On Facebook, too, search is becoming more popular, with more than 2 billion searches each day. You might be losing out on a lot of views if you don't optimize your video material for search. Make your title, keyword-rich. Your video should include a description.
Work with collaborations to achieve your goals.
Today, 90% of individuals prefer peer referrals to business advertisements. It might seem more authentic and trustworthy when a trusted influencer promotes a product rather than a business telling you how amazing its own product or service is. Consider how you may improve the reach of your content by collaborating with other companies and influencers in your industry.