How to Use YouTube to Expand Your Business

There are two main reasons why firms should consider YouTube marketing.

The first is the SEO advantages. While YouTube can help you reach your target audience on its own, integrating it with the strength of Google's parent business can help you improve your SEO. When you develop content in both textual and video formats, the combination may be quite effective. It doesn't matter if you start with the video or the blog post—brain everyone's works differently, so pick the method that works best for you. It's a simple approach to generate two types of material that will both benefit you.

Another significant advantage of YouTube is the content's long-term viability. Your content's shelf life on most social media platforms is short, but on YouTube, it may be viewed for years. You can put out a video today that doesn't do well, but it could do well in a year or two. Someone today may be turned on to you as a brand after seeing one of your videos from two years ago.

Any Business Can Benefit from YouTube

Keep in mind that YouTube is a business. They have sponsors that give them billions of dollars, and they must satisfy them. If you keep directing people away from YouTube, your reach will dwindle, and your videos will receive less attention. If you check on your statistics, you could see that people are reading your material and that you're doing everything properly, but it's an issue if they don't stay on the platform for the whole session.

Soft Pitch Techniques on YouTube

You might put an opt-in or freebie link on your About Page or in the video description to conduct a soft pitch on YouTube. It's a kind request because you're not physically sending someone elsewhere or interfering with the watching experience. They're doing their research by looking at the description, your channel page, or the About Tab.

You may also include a link to your opt-in on your YouTube cover photo. Replace the website link with a direct connection to an opt-in form that is relevant to your target demographic. Make sure the image grabs their attention, such as with an arrow or a representation of what they'll obtain. Jessica's opt-in rate has increased dramatically as a result of this strategy.

How to Make a Tough Request on YouTube

Because mobile users may have trouble clicking on the card or reading the URL, it's also a good idea to display the URL across the screen and notify viewers that the link is in the description.

You may use your difficult request as part of your closing remark at the conclusion of the video (in the last 20 seconds or so). Remove the portion where you would typically encourage viewers to subscribe and replace it with another: “Don't forget to get these templates that I've created.” Add the URL on the card, put another URL across the screen, and inform them about the link in the description once again. In that case, it's a tall order.