Six Reasons to Use Remarketing

Remarketing, for those unfamiliar with the term, is a marketing strategy that uses AdWords or social media to reconnect with website visitors who may not have made an instant purchase or inquiry. It enables you to place targeted advertisements in front of a defined audience that is already familiar with your brand on any website that accepts advertising from the Google Display Network. It is not a solution that always leads to direct conversions, but it does act as an additional touchpoint and helps to raise brand recognition.

Remarketing works by placing cookies on your website visitors' computers. Each cookie has a unique ID that is added to your remarketing list automatically. You may create several lists and segment them based on the user's browsing activity, such as age, gender, location, and hobbies. Controlled targeting enables you to offer highly tailored advertising to clients who have already shown interest in your company.

Remarketing on Facebook works similarly with the distinction that audience lists are created by using people's Facebook User IDs, phone numbers, and emails. You may create smart lists of Facebook users called 'Lookalike Audiences' using these data. Based on the individuals in your list, Facebook develops an average user profile, after which it creates a second list of users who are 99% similar to your typical user.

The following are the top six reasons why you should utilize remarketing.

1. Personalization

Users demand a high level of personalization in the way they are marketed to now more than ever. Campaign personalization yields greater outcomes. Remarketing enables you to personalize campaigns based on your lists, with different wording for different age groups or hobbies. You may also observe when a user performed an activity (such as visiting a website) and how much time has passed since that action. With this data, you may target consumers with various interests at various stages of the purchase process.

2. Adaptability

You can optimize your efforts based on the data provided to push for the greatest conversion rates. For example, you could want to increase your ad bids for users who have already visited the website's sales checkout page. You may also restrict your target to only appear on certain sites or to omit some sites entirely.

3. Extending Your Reach

Over 2 million websites and applications are part of Google's Display Network. Facebook has a user base of nearly 2.2 billion people. These remarketing services provide you the power to reach out to people who are possibly interested in your brand no matter where they are.

4. A Reminder of the Brand

96% of website visitors depart without making a transaction, and 49% of visitors will visit a site 2-4 times before making a purchase. Remarketing is a creative method to keep your brand in front of your customers' minds and reach them when they're ready to buy.

5. Promote yourself over your competitors

Users who have visited websites that are strongly connected to your product, such as your rivals, might be targeted via remarketing. When people see your brand after they've looked at your rivals', it further validates their interest in your product or service.

6. Boost Conversions

Although remarketing is not a strategy for direct conversions, it is a strong tool for ensuring that your brand is there when a user is ready to convert. As a result, sales will increase and client conversions will be secured that would otherwise be lost.