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Homework Assignment

Title: Create a Customer Satisfaction Questionnaire for a Thai Restaurant

Objective:

Design a questionnaire to measure the satisfaction of foreign customers with your Thai restaurant in Bangkok. Focus on key aspects such as food, service, and overall experience.

Instructions:

1. Step 1: Identify the Key Areas to Measure
   Include:
   
   

   • Food quality and taste

   • Service quality and staff behavior

   • Restaurant ambiance

   • Pricing and value for money

   • Overall satisfaction

2. Step 2: Choose the Question Types
   
   

   • Use a mix of:

     • Likert scale questions (e.g., 1 = Very Dissatisfied, 5 = Very Satisfied).

     • Multiple-choice questions.

     • Open-ended questions.

3. Step 3: Create 10-12 Questions
   
   

   • At least 2 questions each for food, service, and overall satisfaction.

   • Include demographic questions to understand your customer base (e.g., nationality, age group).

4. Step 4: Plan for Data Collection
   
   

   • Decide how you will collect responses (e.g., paper surveys, online forms).

Example Questions for Reference:

Section 1: Demographics

1. What is your nationality?
   
   

   • ( ) American

   • ( ) British

   • ( ) Australian

   • ( ) Other (please specify): __________

2. How did you hear about our restaurant?
   
   

   • ( ) Online reviews

   • ( ) Recommendation

   • ( ) Walk-in

   • ( ) Other: __________

Section 2: Food Quality and Taste

3. How would you rate the taste of our food?
   
   

   • ( ) Excellent

   • ( ) Good

   • ( ) Average

   • ( ) Poor

4. How satisfied are you with the variety of dishes available?
   
   

   • (1) Very dissatisfied

   • (2) Dissatisfied

   • (3) Neutral

   • (4) Satisfied

   • (5) Very satisfied

Section 3: Service Quality

5. How would you rate the friendliness of our staff?
   
   

   • ( ) Excellent

   • ( ) Good

   • ( ) Average

   • ( ) Poor

6. Did you feel that your order was served in a timely manner?
   
   

   • ( ) Yes

   • ( ) No

Section 4: Restaurant Ambiance and Pricing

7. How would you describe the ambiance of the restaurant?
   (Open-ended question)
   
   

8. Do you find our pricing reasonable compared to the quality of food and service?
   
   

   • (1) Very unreasonable

   • (2) Unreasonable

   • (3) Neutral

   • (4) Reasonable

   • (5) Very reasonable

Section 5: Overall Satisfaction

9. Overall, how satisfied are you with your experience at our restaurant?
   
   

   • (1) Very dissatisfied

   • (2) Dissatisfied

   • (3) Neutral

   • (4) Satisfied

   • (5) Very satisfied

10. Would you recommend our restaurant to other foreign visitors in Bangkok?
    
    

    • ( ) Yes

    • ( ) No

Submission Details:

• Format: Typed document (Google Forms or Word).

• Deadline: [Insert Deadline].

• Length: 10-12 well-structured questions.

• Presentation: Be ready to explain your questionnaire design in class.

Assessment Criteria:

• Relevance: Are the questions aligned with the goal of measuring customer satisfaction?

• Clarity: Are the questions easy to understand and answer?

• Variety: Are different question types used effectively?

• Completeness: Does the questionnaire cover all critical aspects (food, service, ambiance, overall satisfaction)?

Would you like me to prepare a sample form or grading rubric for this assignment?

Grading Rubric for the Questionnaire Assignment

Criteria

Excellent (5 pts)

Good (4 pts)

Fair (3 pts)

Needs Improvement (2 pts)

Score

Clarity of Questions

All questions are clear and easy to understand.

Most questions are clear, with minor issues.

Some questions are unclear or confusing.

Many questions are poorly worded or hard to understand.

Relevance to Objectives

Questions fully align with customer satisfaction goals (food, service, ambiance, etc.).

Most questions align with objectives.

Some questions are off-topic or irrelevant.

Few or no questions relate to the objectives.

Variety of Question Types

Includes a well-balanced mix of question types (Likert scale, multiple-choice, open-ended).

Includes a mix of question types, with minor repetition.

Limited variety in question types.

Uses only one or two question types, lacking variety.

Coverage of Key Areas

Covers all aspects of satisfaction: food, service, ambiance, pricing, overall experience.

Covers most aspects but misses one or two key areas.

Covers only a few aspects of satisfaction.

Significant gaps in coverage; important areas are missing.

Professional Presentation

Questionnaire is well-structured, neatly formatted, and professional-looking.

Questionnaire is clear and professional but could improve formatting.

Some formatting issues; could be more organized.

Poorly formatted, disorganized, and unprofessional.

Total Score: ___ / 25

Sample Questionnaire Form

Title: Customer Satisfaction Survey for [Your Thai Restaurant Name]

Instructions:
Dear Valued Customer,
Thank you for dining with us! We appreciate your feedback to help us improve. Please take a few minutes to complete this survey. Your answers will remain confidential.

Section 1: Customer Information

1. What is your nationality?
   
   

   • ( ) American

   • ( ) British

   • ( ) Australian

   • ( ) Other (please specify): __________

2. How did you hear about our restaurant?
   
   

   • ( ) Online reviews

   • ( ) Recommendation

   • ( ) Walk-in

   • ( ) Other: __________

Section 2: Food Quality
3. How would you rate the quality of the food you had today?

• (1) Very dissatisfied

• (2) Dissatisfied

• (3) Neutral

• (4) Satisfied

• (5) Very satisfied

4. Which dish did you enjoy the most?
   (Open-ended question)

Section 3: Service Quality
5. How would you rate the staff’s attentiveness and friendliness?

• ( ) Excellent

• ( ) Good

• ( ) Average

• ( ) Poor

6. Did your order arrive within a reasonable time?

   • ( ) Yes

   • ( ) No

Section 4: Restaurant Ambiance
7. How satisfied are you with the restaurant’s cleanliness and decor?

• (1) Very dissatisfied

• (2) Dissatisfied

• (3) Neutral

• (4) Satisfied

• (5) Very satisfied

8. How would you describe the overall atmosphere of the restaurant?
   (Open-ended question)

Section 5: Overall Satisfaction
9. Overall, how satisfied are you with your dining experience?

• (1) Very dissatisfied

• (2) Dissatisfied

• (3) Neutral

• (4) Satisfied

• (5) Very satisfied

10. Would you recommend our restaurant to other foreign visitors?

    • ( ) Yes

    • ( ) No

Optional Feedback:
11. What can we do to improve your experience?
(Open-ended question)

This template can serve as inspiration for your students to design their own questionnaire. Let me know if you’d like further adjustments or additional ideas!