Facilitator

Nguyen Thi Bich Ngoc, Cantho University

Huỳnh Thị Trúc Phương, Msc., Cantho University

Dr. Huynh Thi Trang, PhD., Canto University 

Course Description

The workshop focuses on how librarians can harness the power of social media to meet their digital marketing goals. The program presents diverse social media tools, trends, and team structures to empower librarians to craft a strategy that works best for their organization.

Learning Objectives

Participants who complete the workshop will be able to do the following:

• Recognize top trends shaping social media. 

• Locate online resources for creating, scheduling, and publishing content, as well as measuring its performance. 

• Deploy techniques to create successful, short-form videos.  

• Leverage social media algorithms to magnify the impact of digital library marketing.