Cases by subject
Here you can find the cases grouped by the main subjects of the cases. Most cases cover different subjects and can be used in teaching different courses. That is the reason why the cases are displayed under different subjects.
Commerce
includes
retail, process management, etc
category management (Coop)
process improvement Notes for facilitator (Kaupmees)
Entrepreneurship
includes
cases about starting a business, building up business model, making export plans, etc
evaluating the start of the business, making SWOT (Avrame)
creating a business model (Avrame)
creating business model (Leigri Puit)
developing start-up business model (Waybiller)
starting a business (Breden Kids)
business development (Hauganes)
making sustainability plan (Appendix 1; Appendix2; Appendix3) (The Korsars)
market entry plan (Zeto)
planning market entry (Avrame)
starting export activities (Breden Kids)
going to export markets (Leigri Puit)
exporting to the other markets (Margildi)
expansion and building up marketing activities (Waybiller)
expansion and making strategic plans (Waybiller)
Finance
includes
financial analysis, financial management, etc
financial analysis (also see the notes for facilitator) (Breden Kids)
financial analysis (Kaupmees)
accounting (excel file) (Leigri Puit)
Leadership and management
includes
personnel management, leadership, strategic management
organizing flexible work (A Le Coq)
hybrid work - here to stay (Infotark)
employer branding (A Le Coq)
HR and generations in workplace (A Le Coq)
HR and recruitment plan (HKSCan, Rakvere Lihakombinaat)
strategic planning (Notes for facilitator) (Kaupmees)
making sustainability plan (Appendix 1; Appendix2; Appendix3) (The Korsars)
expansion and making strategic plans (Waybiller)
Marketing
includes
market entry plans, market research, identifying target customers, etc.
creating personas (Leigri Puit)
creating persona (The Korsars)
consumer behaviour (Notes for facilitator) (Margildi)
targeting customers (Kaffi Klara)
target marketing (The Arctic Coast Way)
making market analysis (Feel Iceland)
making market analysis and market entry plans (for product Collab - soft drink) (Feel Iceland)
market entry plan (Zeto)
making digital marketing strategies and plans (Feel Iceland)
making digital marketing strategies and plans (for product Collab - soft drink) (Feel Iceland)
digital marketing (Kaffi Klara)
digital marketing (Tele2)
digital marketing plan (Urtasmiðjan, The Herbal Workshop)
digital marketing plan (Icewear)
digital marketing plan (GeoSilica)
making marketing plan (The Arctic Coast Way)
marketing plan (Zeto)
expansion and building up marketing activities (Waybiller)
marketing plan (Icewear)
PR and CSR plan (Urtasmiðjan, The Herbal Workshop)
PR and CSR plan (GeoSilica)
Sales
includes
selection of sales channels
selecting sales channels (Breden Kids)