Zeto cases

Zeto is an Icelandic biotech start-up company, founded in the year 2016.
It is a small, family-owned company, founded by Eydís Mary Jónsdóttir , her mother Fjóla Sigurðardóttir and her uncle Steindór Rúniberg Haraldsson.

Here you can find 2 cases in pdf formats, ready for download and use.

1. market entry plan

2. marketing plan