The Arctic Coast Way cases

The Arctic Coast Way, the tourist route of North Iceland, was formally launched on the 8^th of June 2019 and at the same time attracted a lot of attention, both in Iceland as well as abroad. Lonely Planet put the route on a list of the ten best destinations in Europe, but in addition the route has received an award from LUX Magazine for the best destination in Iceland in the category of tourism related to nature.

Here you can find 2 cases in pdf formats, ready for download and use.

1. target marketing

2. making marketing plan