Icewear cases

Icewear has a long tradition of producing wool clothing, starting out as a little wool knitting factory called Drífa in 1972 in Hvammstangi North Iceland. In the beginning, the focus of Drífa was on the production of clothing from Icelandic wool for wholesale in Iceland but also for export. The goal from the beginning has been that the product range has a connection to Iceland and meets the demand of tourists.

Here you can find 3 cases in pdf format, ready for download and use.

1. market entry plan

2. marketing plan

3. digital marketing plan