"By small and simple things are great thing brought to pass."
Alma 37:6
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The 25 Rules of Thumb
The Academy 25 Rules of Thumb for Business Success are the core principles that lead to a successful business. By practicing each of these "small and simple" rules, your business will grow and you will progress on your self-reliance journey.
The 25 Rules of Thumb that are explained in this digital handbook are simple, but have stood the test of time. Developed in 1999 when Steve and Better GIbson founded the Academy for Creating Enterprise in the Philippines, these principles have changed the lives of thousands of people by helping them create jobs where there are none.
Click on each rule to dive deeper into the Rule of Thumb
Act Now
Act Now encompasses the main set of the Academy's Programs for Financial Self-Reliance. The 25 Rules of Thumb for business success are the fundamental business principles that comprise the core of the Academy's curriculum.
The 25 Rules are taught in the four stages of Act Now: Start Now, Grow Now, Expand Now, and Give Now. As Academy Members progress from stage to stage, they will grow their own business to a point where they can sustain themselves, their families, and give to others.
"When I first lost my job I decided that I had to create my own job, but I had no idea how to run a business. When I learned about the rules of thumb I suddenly had a little hope. As I learned about each rule of thumb, I realized just how simple they are and they helped me know how to start my small business. Now my business makes enough money for my family to eat well. I'm very grateful for the Academy for Creating Enterprise and the 25 Rules of Thumb."
Start Now Graduate
About The Academy For Creating Enterprise
"ACE" strives to help members of the Church of Jesus Christ of Latter-day Saints and others in developing countries launch and grow successful businesses that lift families out of poverty and put them firmly on the path to self-reliance.
Founded in 1999 in the Philippines, The Academy now operates in 8 countries (Philippines, Mexico, Peru, Colombia, Venezuela, Ecuador, Bolivia, Brazil). There are currently over 700 support chapters and 42,000 graduates all over the world.
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