All of the 25 Rules of thumb

Getting Started

Business Success doesn't come from luck, it comes from practicing good business principles.

These principles have been tried and tested over the course of 22 years and have helped thousands of people start successful businesses and achieve self-reliance.

We'll learn to use these sound business principles from real life examples.

Meet the Family

Each member is in a different stage with The Academy and they each apply the 25 Rules of Thumb a in their own way.

In this digital handbook we will use each of them as examples as to how each Rule of Thumb might be used at each stage.

Click on each person to learn more about the application of The 25 Rules of Thumb in each stage of Act Now.

You can also use the dropdown list at the top under All 25 Rules to dive deeper into each Rule of Thumb Individually.

*these are caricatures with fictitious names based on real examples

Meet David: Farmer | Start Now

David just completed the Start Now training and is starting the income generating activity of selling produce in the local market. David is starting his IGA by planting a few different crops on a small piece of unused land by his home.

Meet Julieta: Cafe Owner | Grow Now

Julieta has a small cafe that she runs out of her home. She just finished the Grow Now training and is close to growing her Cafe to the point where it will pay her a steady salary.

Meet Manuel: Online Retailer | Expand Now

Manuel has a thriving online retail business. He has progressed from stage to stage with The Academy and is now taking the Expand Now training. He currently has one employee and plans to hire another in the next few months.

Meet Marta: Digital Marketer | Give Now

Marta has completed all of The Academy trainings and loves to mentor other budding entrepreneurs.

Click on each rule to dive deeper into the Rule of Thumb

All of the 25 Rules of thumb

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