Consuming inventory or seed capital will quickly kill your business
Your business can grow without being cannibalized
You will have a healthier relationship with your business
You won't loose critical business assets
The problem is the same, no matter what the business makes or sells: consuming inventory - rather than selling it - takes inventory and money out of the business and will kill the business quickly.
Business assets like inventory belong to the business, and are not for you to take freely
If you want something from the business you must purchase it
If your friends want something from your business they must purchase it
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A practical example:
Medel is the proud owner of a small hardware store. He sells hammers, screwdrivers, wood saws, drywall, nails and screws, measuring tape, plumbing tools, levels, and other small construction items. When he helps customers with purchases, Medel often talks with the customers about the projects they are working on. He enjoys hearing all about their plans to repair something at home or at their place of employment.
Because he hears these stories every day, Medel has become excited about doing some home- repair projects of his own. His first project is to fix a leak in the family’s bathroom. In preparation for making these repairs, Medel has begun stocking up on tools and materials he will need. For example, he has taken home several tools, a dozen small pieces of drywall, and boxes of various sizes of nails.
One day, Medel noticed that even though he had sold a normal amount of inventory during the previous week, he didn’t have enough money at the store to make his usual weekly purchases. He looked through his records and was alarmed to find that a substantial amount of inventory was unaccounted for. He was convinced that thief must have broken into his store and stolen his products. He worried about the store’s security all day long—until he got home that night and saw the pile of supplies sitting in the corner of his bathroom. Medel then understood that he was the so-called “thief” and that by borrowing items from the store for personal use, he had hurt his business’ ability to supply goods to all of its customers.
Medel’s story is a perfect example of the cash drain that comes to businesses when business owners (or even friends and family of the business owners) use business goods for personal reasons. This problem, nicknamed “eating your inventory,” occurs with both non-edible and edible goods. Imagine a situation in which the owner of an ink-refilling business fills up his own ink cartridges without paying for the ink. Or imagine the owner of a small eatery giving away sandwiches to his friends on a regular business.
The problem is the same, no matter what the business makes or sells: consuming inventory— rather than selling it—takes inventory and money out of the business and will kill the business quickly. As a business owner, your intent when you buy products is to sell them at a higher price and make a profit. Any deviation from this very basic business plan can lead to disaster.
Overcoming these obstacles will help you implement this rule of thumb successfully.
Desire to use business inventory for personal use
Struggling friends / family that ask for help
Jealousy of friends / family
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In order to overcome this tendency to use business assets for personal purposes, you need to establish a firm policy—with yourself and with your loved ones—that anyone who wishes to obtain goods from the business must purchase them in the same way that normal customers do.
Application of the Principle in each stage of Act Now
"It is really tempting to just eat my own product, especially when I haven't made as much money and need to feed my children."
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Knows that if he eats his own product without paying for it his business will struggle more
Doesn't give away product for free
Understands that the product belongs to the business and isn't his to use
Julieta: Cafe owner | Grow Now
"When I started out I used to always make myself food for free. But then I found that I wasn't profiting as much as I needed to. I realized that I have to purchase the food from the business if I want the Cafe to profit."
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Learned that eating from the Cafe without purchasing the food is almost like stealing from herself
Business was able to grow more when she stopped eating her product
Says "no," to friends who ask for free product
Manuel: Online clothing retailer | Expand Now
"Not eating your product is just about practicing separate entities. The product belongs to the business, not to you."
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Sets a good relationship between his own goods and those of the business
If he wants a product from the business he purchases it
May give a family discount, but never gives away product for free
Marta: Digital marker | Give Now
"Taking your own inventory is stealing from the business, which in the long run just hurts yourself even more."
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Knows that the business is her livelihood and that eating inventory is just stealing from her own product
Gives herself and her employees an employee discount of 40% (still enough to make a small profit)
Chapter Meeting Agenda
Where There Are No Jobs Vol.1
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