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Please take time to get familiar with the technical specifications. These are put in place to ensure that all creatives offer the best possible user experience.
Please take time to get familiar with the technical specifications. These are put in place to ensure that all creatives offer the best possible user experience.
We work closely with the IAB to ensure the highest possible creative standards and adhere to guidelines set by the Coalition of Better Ads . For a more detailed list of creative specifications please click here.
We work closely with the IAB to ensure the highest possible creative standards and adhere to guidelines set by the Coalition of Better Ads . For a more detailed list of creative specifications please click here.
Rules:
Rules:
Time to visual start needs to be less than 0.8 seconds, the time to visual start is the time it takes to render something visual after the tag was loaded into an otherwise empty browser.
Maximum animation length is 30 seconds, but we recommend due to site refresh rules to keep this to below 15 seconds.
CPU usage must not spike above 50% for more than two seconds.
Initial load must be less than 100kb.
Subsequent remote load can be up to 2.2mb.
All expendables MUST be click to initiate, or roll over to initiate with a clear 3 numerical second timer (3 Seconds being the minimum).
All Expandable's must always have a clear close button in the top right corner, even if the option to roll off also exisits.
There should be no use of transparencies on expendables and always set the background colour to any creative you send over. This colour can be anything you wish to use, we would suggest white #FFFFFF
With regards to overlays please contact Advertising Operations.
All creative should have a solid colour background , or if white MUST have a 1x1pixel black solid border.
All sound must be click to initiate.
All ad calls must be secure (https) not unsecure (http)
Maximum 50 ad calls are allowed per creative
NOT ACCEPTED: Flashing ads, auto playing video ads with sound, expandable ads that are not user initiated or have no clear countdown and no close button, low quality ads
The Telegraph adheres to the CBA by ensuring the ads are reviewed and tested before launch. Our ad review covers the following:
- The ad is not auto sound on
- The ad is not a pop up
- The ad is not Prestitial Ads with Countdown
- The ad is not a large sticky creative
Cookies:
Cookies:
We do not accept cookie syncing, data scraping or remarketing pixels, any such pixel will have to be removed before creative is set live.
We accept a maximum of 10 cookies per rich media format.
Use of of the Javascript Console in ad creative:
Use of of the Javascript Console in ad creative:
Excessive use of the console can cause performance issues in the browser. It is important that usage of the javascript console is kept to an absolute minimum, do not rely on it for any production ready creative. We may ask you to remove console usage if we deem it necessary or we may reserve the right to rewrite inbuilt console methods to remove access to these tools.
Production-ready ad creative must not output to the javascript console eg; console.log(),console.warn(), console.info() etc...
If you need to display output to the console then this must be done in a debug mode ie; create a function that checks a flag before outputting to console eg;
You are not permitted to overwrite or amend the console object or associated methods in anyway.
The Telegraph Media Group has the right to reject any creative that does not adhere to these technical specifications. If you have any question, please do not hesitate to contact our Ad Operations team via email: adops@telegraph.co.uk
The Telegraph Media Group has the right to reject any creative that does not adhere to these technical specifications. If you have any question, please do not hesitate to contact our Ad Operations team via email: adops@telegraph.co.uk
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