High Impact Display

*Responsive ads MUST be built and hosted by approved 3rd party vendor, more information on adapt build and client builds can be found here. Please note that if being built by a vendor other than adapt or SeenThis, it will need to be fully tested by the vendor before being signed off on plans.

For responsive formats, there is no set width, height is fixed for each device type. 

**All HTML5 creative needs to be hosted by a Telegraph approved 3rd party. The Telegraph does not have the ability to host HTML5. For more information on this, please email adops@telegraph.co.uk

• All third party tags need to be supplied as SSL secure iFrames.

• We do not accept blocking tags, for any brand safety concerns, please liaise with your sales rep.

• Maximum animation length is 30 seconds, but we recommend due to site refresh rules to keep this to below 15 seconds.

• All audio must be click to initiate

• Hover and click to expand is allowed on all creatives except for megabanners in which it must be click to expand

• Expandable ad formats must have a close button on the top right and must automatically close on roll out.

• Expansion panel must be set to remove flash objects, iFrames and java applets on the page.

• All expandable formats must have a clear second numerical count down.

• All assets need to be loaded from the same domain name and host. This includes any JS, CSS or any other assets.

• Cross domain file loading is not permitted

• Only one .html file should be used at the root of the file structure to start the advert i.e. index-.html

• All creative should have a solid colour background , or if white MUST have a 1x1pixel black solid border.

API Restrictions

We do not permit access to the following features of HTML5:

• No use of Web-SQL Server database

• No use of Web-Storage

• No use to IndexDB

• No use of WebSockets

• No use of WebWorkers

• No FileSystem API access

• No Geolocation API

• No use of Push API and Notification API

In-house Build 

Asset requirements checklist

• Brand Guidelines

• Company logo (EPS, PNG, SVG)

• Campaign messaging and cta text

• Main campaign images at high resolution (PNG, TIFF, JPG)

• Company fonts (OTF or TTF formats)

• Video (MP4 or MOV)

Click-through’s: Multiple clicks are possible dependent on format. Please list click-through URLS required.

Tagging information

Any 3rd party tracking required: eg. impression and click trackers

Please refer to the adapt creative briefing doc