Megabanner (970x250 or 940x250)
Halfpage (300x600)
Leaderboard (728x90)
MPU (300x250)
Mobile Banner (300x50 or 320x50)
Buying Channel: Direct IO / PG
Platform: Desktop / Tablet / Mobile
Delivery formats: gif / .jpg / 3rd party tag
Initial file size: 100KB (Static or HTML5)
Max file Size: 2.2MB (HTML5)*
Standard display takeover allows you to run a mixture of rising star and IAB formats to achieve 100% SOV on a page/channel
A Megabanner will appear when page height is greater than or equal to 900px. A Leaderboard will appear when page height is less than 900px.
To ensure 100% share of voice across all view ports the Telegraph requires a minimum of a Megabanner, Leaderboard, MPU and Mobile Banner to run alongside the High Impact formats.
Failure to supply these formats will result in a loss of ad impressions vs forecasts. Additional high impact formats may be supplied as well.
All creative should have a solid colour background or if white MUST have a 1x1pixel black solid border.