Podcasts

Overview of how 3rd party ad tracking works:

• Tracking destination URLs are pinged when impressions are processed.

  • This means an external ad server is pinged once for every reported impression for the related ad and will correlate to your selected measurement type.

• Unlike display, where tracking tags are fired client side, in podcasting tags are fired server side.

• We pass along the user agent of the end user as part of the tracking ping.

• We are only able to pass along information that the client provides at the time of the file request, at this time no podcast app passes device ID or mobile ad ID so they are not currently supported in this feature.

Supported parameters:

encryptedDeviceIP - The end user’s IP address which has been encrypted with a PBKDF2-derived key and placed within a simple envelope. Encryption key can be shared once Data Processing Agreement is in place.

episodeID - The Universally Unique Identifier of the episode the creative was inserted in. You can use this to build an enclosure URL, for example: https://rss.art19.com/episodes/.mp3.

seriesID - The Universally Unique Identifier of the series the creative was inserted in.

timestamp - Unix UTC timestamp in seconds.

timestampISO - ISO8601 UTC timestamp.

random - Randomly generated number between 0 and 1,000,000.