Embedded Files
Creative sizes:
Creative sizes:
*Skylight (responsive banner) - Desktop full width x528 / Tablet full width x528 / mobile full width x426
Buying Channel: Direct IO / PG (publisher hosted)
Platform: Desktop / Tablet / Mobile
Delivery formats: 3rd party tag
Max file Size: 2.2MB (HTML5)**
*Standard Full Width Banner (responsive banner) - Desktop Full width x250 / Tablet full width x90 /Mobile full width x250 (min requirement)
Buying Channel: Direct IO / PG (publisher hosted)
Platform: Desktop / Tablet
Delivery formats: 3rd party tag
Max file Size: 2.2MB (HTML5)**
Skylight Fixed Width - Desktop 1240x528 / Tablet 738x528 /Mobile 320x426
Buying Channel: Direct IO / PG (publisher hosted)
Platform: Desktop / Tablet / Mobile
Delivery formats: gif / .jpg / 3rd party tag
Initial file size: 100KB (Static or HTML5)
Max file Size: 2.2MB (HTML5)**
*Skyrise - 300x1200/1500px (safe zone 720px). Minimum height 720px. Recommended video format(if applicable): 9:16.
Buying Channel: Direct IO / PG (publisher hosted)
Platform: Desktop
Delivery formats: 3rd party tag
Initial file size: 100KB (Static or HTML5)
Max file Size: 2.2MB (HTML5)**
Creative sizes (standard):
Creative sizes (standard):
All Standard IAB and Rising Star formats:
MPU (300x250)
Mobile banner (320x50)
Megabanner (970x250)
Halfpage (300x600)
Leaderboard (728x90)
Buying Channel: Direct IO / PG (publisher hosted)
Platform: Desktop / Tablet / Mobile
Delivery formats: 3rd party tag
Initial file size: 100KB (Static or HTML5)
Max file Size: 2.2MB (HTML5)
*Responsive ads MUST be built and hosted by approved 3rd party vendor
High impact display takeover allows you to run some of our high impact creative executions as 100% SOV, these would run instead of or along with the standard takeover formats, for example you could run a full width skylight along with full width banners, and inc MPUs or Halfpages.
**All HTML5 creative needs to be hosted by a Telegraph approved 3rd party. The Telegraph does not have the ability to host HTML5. For more information on this, please email adops@telegraph.co.uk
**All HTML5 creative needs to be hosted by a Telegraph approved 3rd party. The Telegraph does not have the ability to host HTML5. For more information on this, please email adops@telegraph.co.uk
Build requirements
Build requirements
In House Build
In House Build
Asset requirements checklist
Brand Guidelines
Company logo (EPS, PNG, SVG)
Campaign messaging and cta text
Main campaign images at high resolution (PNG, TIFF, JPG)
Company fonts (OTF or TTF formats)
Video (MP4 or MOV)
Click-through’s: Multiple clicks are possible dependent on format. Please list click-through URLS required.
Tagging information
Any 3rd party tracking required: eg. impression and click trackers
Please refer to the adapt creative briefing doc
A Megabanner will appear when page height is greater than or equal to 900px. A Leaderboard will appear when page height is less than 900px.
To ensure 100% share of voice across all view ports the Telegraph requires a minimum of a Megabanner, Leaderboard, MPU and Mobile Banner to run alongside the High Impact formats.
Failure to supply these formats will result in a loss of ad impressions vs forecasts. Additional high impact formats may be supplied as well.All creative should have a solid colour background or if white MUST have a 1x1pixel black solid border.
The Telegraph do not accept blocking tags, for any brand safety concerns, please contact adops@telegraph.co.uk
The Telegraph do not accept blocking tags, for any brand safety concerns, please contact adops@telegraph.co.uk
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