Embedded Files
Creative sizes:
Creative sizes:
Skylight (responsive banner)
Desktop full width x 528px height
Tablet full width x 528px height
Mobile full width x 426px height
Must be built inhouse by the Telegraph, see inhouse builds requirements below*
Buying Channel: Direct IO / PG (publisher hosted)
Platform: Desktop / Tablet / Mobile
Max file Size: 2.2MB (HTML5)**
Standard Full Width Banner (responsive banner)
Device full width x 250px height
Must be built inhouse by the Telegraph, see inhouse builds requirements below*
Buying Channel: Direct IO / PG (publisher hosted)
Platform: Desktop / Tablet
Max file Size: 2.2MB (HTML5)**
Skylight Fixed Width - Desktop 1240x528 / Tablet 738x528 /Mobile 320x426
Buying Channel: Direct IO / PG (publisher hosted)
Platform: Desktop / Tablet / Mobile
Delivery formats: gif / .jpg / 3rd party tag
Initial file size: 100KB (Static or HTML5**)
Max file Size: 2.2MB (HTML5)**
Skyrise - 300x1200
Recommended video format (if applicable): 9:16.
Buying Channel: Direct IO / PG (publisher hosted)
Platform: Desktop
Delivery formats: 3rd party tag
Initial file size: 100KB (Static or HTML5**)
Max file Size: 2.2MB (HTML5)**
Creative sizes (standard):
Creative sizes (standard):
All Standard IAB and Rising Star formats:
MPU (300x250)
Mobile banner (320x50)
Megabanner (970x250)
Halfpage (300x600)
Leaderboard (728x90)
Buying Channel: Direct IO / PG (publisher hosted)
Platform: Desktop / Tablet / Mobile
Delivery formats: 3rd party tag
Initial file size: 100KB (Static or HTML5)
Max file Size: 2.2MB (HTML5)
*Responsive ads MUST be built and hosted by The Telegraph
High impact display takeover allows you to run some of our high impact creative executions as 100% SOV, these would run instead of or along with the standard takeover formats, for example you could run a full width skylight along with full width banners, and inc MPUs or Halfpages.
**All HTML5 creative needs to be hosted by a Telegraph approved 3rd party. The Telegraph does not have the ability to host HTML5. For more information on this, please email adops@telegraph.co.uk
**All HTML5 creative needs to be hosted by a Telegraph approved 3rd party. The Telegraph does not have the ability to host HTML5. For more information on this, please email adops@telegraph.co.uk
Build requirements
Build requirements
In House Builds:
Brand Guidelines
Company logo (EPS, PNG, SVG)
Campaign messaging and CTA text
Company fonts (OTF or TTF formats)
Video (MP4 or MOV), Max duration: 15 seconds, Max file Size: 2.2MB
Images:
Raw assets: high-resolution images without text or logos (PNG, TIFF, or JPG).
If supplying existing designs that already include text or logos, please share the layered/editable source files (Photoshop, Illustrator, Figma, etc.).
Any existing campaign images that you would like us to use as inspiration for our designs.
Click-through’s: Multiple clicks are possible depending on format. Please list click-through URLS required.
Tagging information: Any 3rd party tracking required: eg. impression and click trackers
If you are running a charity campaign, please look at the charity campaign specs for further guidelines that must be followed.
A Megabanner will appear when page height is greater than or equal to 900px. A Leaderboard will appear when page height is less than 900px.
To ensure 100% share of voice across all view ports the Telegraph requires a minimum of a Megabanner, Leaderboard, MPU and Mobile Banner to run alongside the High Impact formats.
Failure to supply these formats will result in a loss of ad impressions vs forecasts. Additional high impact formats may be supplied as well.All creative should have a solid colour background or if white MUST have a 1x1pixel black solid border.
The Telegraph do not accept blocking tags, for any brand safety concerns, please contact adops@telegraph.co.uk
The Telegraph do not accept blocking tags, for any brand safety concerns, please contact adops@telegraph.co.uk
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