Apple News

The Telegraph supports all Apple News approved formats

SLA Creative Testing

Apple News Creative requires 5 working days 

An initial check of the creative will be done within 1 working day of receipt, this will involve checking we have all we need and is not the full QA.

Quality Assurance

The Telegraph requires a minimum of 3-5 working days to QA, process and submit all creative. Any delay will cause a hold up in getting the campaign live.

Tracking

Apple News supports 3rd party tracking in the form of a 1x1 pixel, a list of approved tracking can be found here - 

https://developer.apple.com/library/content/documentation/General/Conceptual/News_Advertising/WBHelpAdandCampaignDetails.html#//apple_ref/doc/uid/TP40016664-CH30-SW114

4th party pixel piggie-backing is not supported

Any geographical reporting is not supported as Apple serve all ads via a pixel proxy

Legal

The use of any Apple products or the Apple logo in any advertisements need to comply with Apple’s legal guidelines – www.apple.com/legal

Rich Media Creative

Rich media creative needs to be built through an approved 3rd party vendor. Additionally they must conform exactly to all Apple News specs, for more information please consult pages 18 and 19 in the creative specifications https://developer.apple.com/news-publisher/News-Ad-Specifications.pdf

Apple News Video

VAST Tags supplied by client have to be from the Apple News approved vendor list here. (This list is out of date as Teads is no longer an approved vendor)

Any questions or queries, please contact – adops@telegraph.co.uk