This question often goes unnoticed as everyone out there is focusing on the most important parts of website design brisbane to include them on their website. However, we thought to take out time and does some research on the different parts of web design to know which one is of the least importance. Make sure you know that the importance of the parts of web design comes relative. While every part and feature is important, there can be some that are less important than the others.

That’s exactly what this article aims to address. To know which part of web design is least important as compared to the rest, read on!

So, in our opinion, it is the Homepage!

All the web designers out there largely focus on the homepage of a website. It gets the most attention and demands creativity. The web designers are trying to be as creative as they can about the homepage.

Why is the homepage considered to be an important part of web design?

So why exactly homepage gets all this attention? Does it deserve this large focus?

The homepage is like the face of your website. A good face attracts people, that's the natural rule. In the same way, a good homepage with engaging content and visual design add to the interest of visitors in your business. A homepage plays an important role in deciding whether the visitor will navigate through your website or not. People say it puts the first impression of your brand; they say it right.

Then, why has it become the least important part of web design lately? Now, the focus is shifting towards other parts and features. It no longer holds true that the homepage is the most important part of web design.

Why has the importance of the homepage declined?

Let's look into a few solid reasons to know why the importance of the homepage has declined:

1. Visitors do not land on the homepage most of the time.

As the online world and community have evolved, users do not enter the URL on a search engine to find what they are looking for. They most likely write the keywords and want to come across multiple choices for their desired product or service. So when users input the keywords, the search engine displays the web page, which includes your keyword and related information, and not necessarily your homepage.

Today, most of the visitors come from ads, social media links, and backlinks on other websites. This way, they land where the relative information is present. As per a study, more than half of the visitors arrive at other pages and not the homepage.

2. It is not the final destination of visitors

The homepage might be the introductory point, but it is not the final destination of your visitors. A visitor is likely to jump onto another section and page on your website to find what he requires. Due to this major reason, the focus has shifted from the homepage and is now equally important for every webpage.

Your homepage cannot offer the entire information about your business. Also, it mostly offers minimal and general information. People looking for specific information will like to switch to other pages on your website.

Final Thoughts

So when you design a website, make sure you spend as much time on the homepage as it requires. There's no need to waste resources on your homepage only. Other pages and parts of the website should be given more importance and consideration.

If you are looking for a good web designer in Brisbane, Conveyz knows what's important in web design as per the latest trends.