How Can A Website Design Audit Help?

Website design audits would help to understand your site not only for its content, but also for its technical performance.It helps to fix your website design issues and digital marketing metrics.

As a result, an audit will give you a chance to not only inspect your website's technical features and infrastructure but also assess how your website is received by search engines, and determine how easy it is for users to navigate and find content on your website.

By conducting a website audit, you'll be able to identify any opportunities and fix any missed SEO findings that help to get your website on first page of Google.

Just having a website does not guarantee results.A lot of work goes before and after making a website. The design and overall navigability of your website should correspond with what a person would do on your site, such as getting information on a business topic, buying products or services, product/pricing information, testimonials, etc. This will largely depend on the nature of your business.

To audit your website for usability and technical performance, consider the following:

Infrastructure Management

Site speed (low,medium,good)

User friendly (all tabs working correctly)

Creative and User experience

Design (Meets design metrics)

Relevant copy (Target Market, Problem, Solution as per User persona)

Video - Services - Examples

Testimonials

Contact details(on homepage)

Call to action buttons

Chat box

Promotion to generate lead enquiries

Social media integration

Google Rankings

Blog

Newsletter

Landing Page Lead Magnets

Conversion testing

Analytics

Google Analytics,Google Tag Manager set up with Basic SEO

Facebook pixel set up, Retargeting

Lead generation and Analytics are important to get enquiries, build an email list and get a persona of people interested in your business.Website design audit is a step by step optimization done to fix all issues and build a authority for your brand online.

Working on the above elements you can build a plan for improving your current website design for your user persona. Design can and should always be improved upon with every user experience. Try testing user experience with tools like Hot jar and Crazy Egg that shows how your design performs and make regular changes. Make a list of design changes to be done.

If you need a technical website design audit to access the performance of your website, Contact Conveyz Website Design here.