Four Website Design Elements For Conversion

Conversions is all that matters. You can have all the traffic in this world, but its not useful if you don’t have paying clients.

Conversion rate optimization (CRO) in website design drives company’s revenue growth. Conversions can be defined by any one of below or more.

1. Page visit

2. Download

3. Form submission

4. Phone call

5. A subscriber to an email list conversion

6. A social share conversion

These are all measurable events, that can be tracked, measured and improved. Not all will generate instant enquiries but these are the first steps to get your audience involved with your website and business to generate enquiries in a long or short run.

Know the goal

Designers should not just think about pixels and layouts but first think of business objectives. Once the strategic business goals are clear, creating a website design that will drive conversions becomes a lot easier.

Call to Action

If you want your visitors to complete certain actions, create call to action buttons on each page of the website. A goal for each page that tells visitors what to do makes it simple for them to browse.

Visitors might scan pages paying attention only to the key elements. That’s why marketers and designers know how important the call-to-action (CTA) psychology is for people’s attention.

Easy Navigation

In terms of web design principles, you can boost conversions by limiting the number of choices users have. The first thing that comes to mind when thinking about where to cut back on the number of choices on your website is the navigation bar. Obviously, you don’t want to have too many links to choose from, otherwise, the user will lose interest in them altogether and get confused on where to find the products he requires.

Relevant Traffic

What is better? Getting more traffic in hopes of more leads or increasing the conversion rate with the current traffic?

Check the quality of the traffic your website is receiving. If the traffic is targeted but the conversion rate is not as desired, then focus on conversion optimization. If your conversion rate is high and you can’t think of any changes that can improve it at the moment, review your paid campaigns to drive more traffic.

Your chances to convert visitors into leads or clients are pretty high if those visitors are potentially interested in your product or service. Wasting your marketing budget on fake or irrelevant traffic will only cause a high bounce rate. As a rule, check the traffic quality and relevance consistently. This can be done through check of traffic on website through Google Analytics. Read more on that here.

Conveyz website designers brisbane provides conversion rate optimizati0n to maximize leads on your website and get more clients.