Most of the e-commerce marketers give importance to Search Optimization Engine (SEO), social media marketing strategies, and the creation of lead magnets that leads to increased conversions. During all of this, an important aspect is ignored, which is designing your website professionally that plays a significant role in increasing conversions on your website.
Now, what are conversions? When a visitor lands on your website, it only increases the number of clicks. It is not sure that he is going to buy your products and services as well. When a visitor sends a enquiry, subscribes to your newsletter or calls, this is called the conversion. And this conversion is what's going to benefit you.
As per research by Stanford University, 46% of people say that website design is really important in engaging the visitor and convincing him in becoming your customer. Also, about two-thirds of people prefer a website design that is beautiful yet simple and professional. Keeping in view these important findings, the following are the important points that must be present on your website to increase conversions:
Simplicity is the key to attract customers. Keeping your website as simple as possible, yet delivering according to the requirements of visitors is a tricky task. If too much information is displayed on a simple page, it confuses the customers. Thus, keeping it simple with adequate information on one page is important.
There must be a good use of negative spaces. Negative space is the space where nothing is present. Usually, it is left white on websites. There must be a good balance between positive and negative space to make sure it does not seem like there is already a lot of rush on your website. People leave the rushy malls. Same is the case with websites.
Different colors come with different meanings and impressions. Whether you are going to use one color or two different colors in contrast, they must deliver your goals and objectives. Also, it is highly important to make it neither too dull nor too bright. It must be elegant and simple not to drive the visitors away.
Using human faces on your website for a call to action or proposing a product or any relatable service helps greatly. As soon as we see a human face, a sense of familiarity develops. That leads to better understanding and creating a connection between products/services and visitors. So using human faces positively is a useful technique to increase conversions.
When it comes to content layout, many different patterns can be used. Some of the significant ones are F-layout, Z-layout, and Rule of Thirds, etc. Dive deep into these layouts to get to know which one is the best for your website.
The content layout must be engaging and should focus on the specific areas where customers lay their eyes at first glance, so they do not need to scroll down to find what they need. In these cases, about 32% of visitors leave the page rather than finding the desired product.
As per British psychologist William Edmund Hick, the time an individual takes in making a decision is directly proportional to the number of different choices he/she has in front.
Therefore, a key to good Website Design Brisbane includes many different options, so the visitor instantly gets what he/she is looking for. This increases the conversions and also adds to a good reputation of the website.
These are some important techniques and elements that can greatly benefit your website design and increase the conversions readily. Give them great importance to make your e-business profitable.
Contact Conveyz if you need a great website design.