Website Development – The Right and Wrong Way

When it comes to website development, using elements the wrong way will definitely drive people away so let’s look at common mistakes and how to avoid them.

Using a Theme without customization

We use themes with most of our website designs but just applying a theme without making changes to it will not make the website as per your brand. Every theme needs to be customized to suit your brand colours and marketing message.

Hence start with a good theme or toolkit. Look for tools that allow you to make changes to color and typography, as well as sections. With these features, you can build and make changes as often as you need to keep your site looking fresh. If you want to know, enter the domains of your favorite websites in What Theme is That? to see what common tools are being used.

Too Many Pop-ups

There’s a reason lots of people disable popups– it’s because everyone is tired of websites designs with nothing but pop-ups to get you take that next step. Best is to have a single pop-up box on your landing page which informs the visitor of your latest deal or encourages them to sign up for your newsletter. However, remember to make them easy to close it.

Not good on mobile sites

In their latest mobile design initiative, Google suggests that as much as 94% of local search queries and traffic to websites come from mobiles. Even when we run markteting campaigns most of the traffic is from mobiles. Google also prefers websites that are mobile optimized to show on the first page of Google.

So if your navigation for your site isn’t optimised for mobile-sized screens they might not even get to the content you want them to see. The best solution is to run your website through Google’s free tool to test whether your site is truly mobile-friendly.

Poor Images

If you used a bad image on your website with poor resolution, that doesn’t match your brand, you are sure to lose customers and give a not so profeesional image of your business.

A good website starts with a good image. If you are lacking quality images, there are a few options:

Hire a photographer to create images

Use stock images

Hire a graphic deigner to correct images with its color and clarity.

Overcomplicated Navigation

One of the biggest debates in website design right now centers on how to provide better navigation for users to find products and services.Simple and streamlined navigation is a vital design element. Multiple options in drop downs with multiple levels is just too much work for today’s user.

Rethink your menus. Not every page in your website design has to have navigation. For ecommerce websites, navigation on check out can be removed as we don’t want customers to go back without purchasing. Navigation should include clearly labeled primary pages with an obvious click pattern. If your site is content-rich, consider a second level of navigation.

You can test your new navigation with users, seeing if it’s easier for them or if it just confuses them more.

Conveyz website development brisbane, provides professional website design that follows the right methods of designing. Contact them here.