Usability and the utility in website design, not the visual design, determine the success or failure of a website. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.
For a start-up business, the first important element is to get a domain name and then a hosting provider to help you host your website. Or in simple terms a provider from where all your pages of website will get live on the internet. And then you need a website designer to design the pages. Some website design companies provide hosting too along with design and development and that would be better as they will maintain all th technical aspects of your website too.
It is important to have a consistent color scheme when users or visitors ‘visit’ your page and navigate between the pages.It should be aligned as per logo colours. The pages should be clearly labeled and look like they are part of the same site.
There is a seemingly endless number of fonts available. Make sure that you use mainstream fonts or have alternative fonts setup in the code. It is generally a good practice to use a different font type for headings as what is used for body copy. For example, there are serif and sans-serif font types – depending on the style of the lettering.
Below points are just a starting point to a good design but what makes it best is how the layout is designed as per marketing standards.
Understand what makes "good design," from discovery through to implementation
Use color effectively, develop color schemes, and create a palette
Create pleasing layouts using grids, the rule of thirds, and symmetry
Employ textures: lines, points, shapes, volumes, and depth
Apply typography to make ordinary designs look great
Choose, edit, and position effective imagery
Updated and expanded coverage of mobile and responsive web design (RWD)
user interface and icon design
Common user-interface patterns
Conveyz Web Design Brisbane designs websites as per above standards and also maintains an approach for conversions.