Responsive web design means that the web page simply fits the size of the viewer's screen without missing any content. The goal of responsive web design is to ensure that the website loads faster and content corresponds to the screen size of the visitor's device. So no matter how a visitor accesses a website, it performs optimally. The best thing about responsive web design is that it offers great user experience, and visitors need not manually resize anything to view properly.

All the significant web design by Conveyz located in Brisbane include responsiveness as a significant feature. Following are some of its important advantages:

1. Increased mobile traffic

Nowadays, everyone likes to visit the desired pages on their smartphones as it is most accessible and easy to use. As smartphones are usually always in hands, pockets, or bags, you can simply turn Safari on for any query.

According to recent statistics, more than half of the traffic to websites comes from mobiles. This makes it essential for web designers to make the website responsive. This way, visitors can view the entire content easily as they scroll down. There are no problems like missing information, distorted images, etc.

2. Reduced development costs

One good thing about responsive web design is that it offers great versatility and has reduced website development costs. Otherwise, website owners had to pay for separate versions of websites for separate devices.

These features largely save costs and prove highly beneficial for businesses. The final cost of including responsive web design is way lesser than building two different websites.

3. Lesser maintenance

In case you develop two to three separate websites, you need additional testing and maintenance teams as well. You might also require two administrative teams, two design teams, and double costs. With one size fits all approach of responsive web design, it offers optimal layout no matter the screen.

This requires lesser maintenance. You need not hire separate teams and spend additional costs. Moreover, responsive web design is SEO friendly, so you need not worry about regular site maintenance.

4. Improved loading speed

Responsive web design has improved the loading speed of websites as mobile visitors need pages to load fast. According to recent research, mobile navigators exit the page that takes more than three seconds to appear.

Faster loading speed is very important to enhance user experience and retain visitors. Responsive web design uses several tools such as responsive images and caching to increase loading speed.

5. No more bounces

If you have always been worried about higher bounce rates, know that there are going to be no more bounces with responsive web design. Visitors are likely to stay on your website for a longer time and look into different products and pages. When the design is so responsive, catching, and fast, bounce rates automatically decreases.

6. More number of conversions

Reducing your bounce rate is one thing, and increasing conversions is the other. It is more difficult to turn your visitors into customers. Users usually decide whether to purchase or subscribe to a website or not depending on the loading speed and web design. Responsive web design also adds to the credibility and reliability of your website.

7. Better performance analysis

Responsive web design allows better performance analysis through different tools, especially Google Analytics. It helps you in observing where most of the traffic is coming from and where your website needs improvements.

Conclusion

Responsive web design has a number of important advantages for ecommerce websites. It increases leads and conversions by enhancing user experience, faster loading speed, and better analytics.

Professional web designers in Brisbane, such as Conveyz offer responsive web design for your business.