Ocean Conservancy's International Coastal Cleanup (ICC) is the world's largest volunteer effort for ocean's health. Held every third Saturday of September of each year, hundreds of thousands of volunteers comb lakes, rivers and beaches around the world for trash. For over three decades, more than 12 million volunteers worldwide have collected more than 220 million pounds of trash.
To help clean our seas, rivers, lakes and waterways; to collect valuable information on the trash/debris collected; to raise awareness on the growing marine debris problem and to contribute to the advancement of marine debris studies and waste management.
Healthy oceans, coastlines, rivers and lakes that enhances the quality of life for humans and marine wildlife alike.
To engage people to remove and record trash/debris collected from beaches, waterways, rivers, lakes and underwater areas
To educate and raise awareness on the extent of the marine debris problem
To encourage the practice of solid waste management (4Rs: Reduce, Reuse, Recycle & Respond)
To change behaviours that result to litter and pollution
To aid in better-informed policy decisions and improved solid waste management programs
Aside from the simultaneous global execution of the cleanup is the emphasis on organized scientific data collection. Volunteers (now considered as citizen scientists) not only pick up trash but also identify and record the items in a standardized data card. The debris information generated is encoded into the global database for analysis by pollution specialists who are racing against time to develop solutions to the marine debris problem.
The Ocean Trash Data Form developed by Ocean Conservancy will be instrumental in determining the effects of specific materials to ocean habitats. By understanding the items collected in greater detail, scientists and ocean advocates will be able to identify the best remedies and advocate for solutions for a cleaner and healthier ocean.