Presentations and Study Tours

Demonstration class on Marketing in the Global Marketplace, Akita International University Open Campus, Sunday September 13th, 2013: Summary outline in English and Japanese

Presentation on the Silver Market (older consumers) in Japan on the topic of "The Japanese Consumer Dynamics". The European Institute of Japanese Studies (EIJS) 9th Academic Seminar held at the Auditorium of the Embassy of Sweden, Tokyo, Monday, June 20th, 2011: Presentation

Presentation on CONSUMER PERCEPTION OF CAUSE-RELATED MARKETING at the German Institute for Japanese Studies (Deutsches Institute für Japanstudien), Tokyo, February 21st 2008: Click here for a Pdf file of the Slides of the Presentation.

Sales Promotional Activities in Japan: Slides.

Sophia study tour of Inuyama castle and Toyota visit, Gifu, Japan, November 13-14th, 2007: Slideshow

Presentation on Methods and Tools for Data Equivalence in Cross-cultural Marketing Research at the French Marketing Association Research Workshop, Paris April 25, 2007: Presentation

Presentation on Socially Responsible Marketing at the CSR Watch meeting of the Institute of Comparative Culture, Sophia University, Tuesday September 21, 2004: https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxlY2hlcm9ufGd4OjViODBmNjk3ZGUzYjU4Mzk