Past member of the Editorial Board of the Journal of International Consumer Marketing (Taylor & Francis Group, USA) and of Recherche et Applications en Marketing (Scientific publication of the French Marketing Association, Sage Publications Co. UK).

Former member of the Editorial Board of the Canadian Journal of Administrative Sciences (1997-2001).

Reviewer for articles submitted to Journal of Business Research, Asia Pacific Journal of Marketing and Logistics, Research on Aging, Japan Association for Consumer Studies, Asian Journal of Social Psychology and Gestion,

Scientific reviewer of the following textbooks: Marketing Management in Asia, Marketing Across Cultures, Marketing Principles, Marketing Research, Sales Force Management and Industrial Marketing.

Scientific examiner for research grant applications to the National Research Council (NRC), the Social Sciences and Humanities Research Council of Canada (SSHRC) and the Fonds pour la formation de chercheurs et l'aide à la recherche (FCAR) (1984, 1987-2013).

Presentations and reviewer at scientific conferences such as: American Marketing Association (AMA), Academy of Marketing Science (AMS), Korean Academy of Marketing Science (KAMS), Euro-Asia Management Studies Association (EAMSA), International Association of Applied Psychology (IAAP), Administrative Sciences Association of Canada (ASAC), Association for Consumer Research (ACR), European Marketing Academy (EMAC), Association Française du Marketing (AFM), International Conference Marketing Trends (Paris), Royal Bank International Research Seminar (organized at the John Molson School of Business, Montreal, Canada), International Seminars of Research in Marketing (organized by the Business Administration Institute of Aix-en-Provence, France), John Labatt Chair of Marketing conference at the University of Quebec at Montreal, Association canadienne française pour l'avancement des sciences (ACFAS) (see list of publications for refereed conference proceedings articles).

Chair of sessions at the Multicultural Marketing Conference (1998), ASAC Congress (1989-1992), at the 16th International Research Seminar in Marketing (La Londe les Maures) (1989), the AFM Congress (1992-1995-1996-1998-2000), the EMAC Congress (1995).