Christophe Fournier, Emmanuel Chéron, John Tanner, Pierre Bikanda and Jorge Wise (2013), "A Cross-Cultural Investigation of the Stereotype for Salespeople", Academy of Marketing Science 16th Biennial World Marketing Congress, July 17-20, Melbourne, Australia.

Emmanuel Chéron, Florian Kohlbacher and Kaoru Kusuma (2011), "The Effects of Brand-Cause Fit and Campaign Duration on Consumer Perception of Cause-Related Marketing in Japan", Association of Japanese Business Studies (AJBS), 24th Annual Conference, Nagoya, Japan, June 24-25.

Banihashemi Maryam, Emmanuel Chéron and Amir Albadvic (2011), “Effect of Culture on Brand Loyalty”, 10th International Academy of Management and Business (IAMB) Summer Conference, Istanbul, Turkey, on June 20-22.

Chéron, Emmanuel and Florian Kholbacher (2011), "Exploring Antecedents of Older Consumers' Self-perceived Age: Evidence from Japan", Proceedings of the 10th International Conference Marketing Trends, Paris, January 20th-22nd. Sponsored by ESCP Europe and Università Ca'Foscari Venezia. Session on Culture p. 29. Slide Presentation.

Kohlbacher, Florian and Emmanuel Chéron (2010), "A Segmentation Approach for the World's Most Mature Market Using Cognitive Age, Health condition, Financial status and the List of Values: Empirical Evidence from the Silver Market in Japan", Session 9.1, p. 41, Global Branding and Segmentation, Proceedings of the 2010 Global Marketing Conference at Tokyo "Marketing in a Turbulent Environment", Hosted by the Korean Academy of Marketing Science, September 9-12, 2010, ISSN: 1976-8699. Slide Presentation.

Chéron, Emmanuel and Florian Kohlbacher (2010), "Understanding Older Consumers through Cognitive Age, Health Condition and Financial Status: Empirical Evidence from Japan", 2010 Summer Educator's Conference Proceedings of the American Marketing Association, "Enhancing Knowledge Development in Marketing", Volume 21, Easwar Iyer and Robin Coulter, editors., Boston, Massachusetts, August, 13-16th.

Chéron, Emmanuel (2008), "Consumer Perception of Cause-Related Marketing in Japan: Preliminary Results", Proceedings of the 25th Annual Euro-Asia Management Studies Association (EAMSA) Conference, December 4-6, Doshisha Business School (DBS) and Institute for Technology Entreprise and Competitiveness (ITEC), Kyoto, Japan, Session 10.

Chéron, Emmanuel and Katrin Kalb (2008), "Motives, Obstacles and Timing of Tourism Travel of Western Expatriates in Japan", Proceedings of the 2008 Academy of Marketing Science Cultural Perpectives in Marketing (CPM) Conference, New Orleans, USA, Session 3.5. Slide Presentation.

Chéron, Emmanuel and Tan Shen Hui (2008), "Consumer Perception of Cause Related Marketing: A Singapore Perspective", Proceedings of the 2008 Academy of Marketing Science Cultural Perpectives in Marketing (CPM) Conference, New Orleans, USA, Session 9.2.

Chéron, Emmanuel and Siriluk Nornart (2007), "Consumer Culture and Expectations of Service Quality: A Comparison of Japanese and Thai Consumers", Proceedings of the Fourth Royal Bank International Research Seminar, Society for Marketing Advances, Edited by Michel Laroche Ph.D., Montreal, September 27-29, John Molson School of Business, Concordia University, Part 5.

Chéron, Emmanuel (2007), "Methods and Tools for Data Equivalence in Cross-cultural Marketing Research", in New Approaches to International Marketing: Concepts, Measures, Methods and Strategies, Research Workshop organized by the French Marketing Association and Gfk at Maison de la Recherche, 54, rue de Varenne 75007 Paris, April 25, Part 3. Slide Presentation.

Chéron, Emmanuel and Katrin Kalb (2007), "Tourism motives and obstacles of western expatriates within Japan", research communication accepted for poster session at the 36th European Marketing Academy (EMAC) Conference, May 22-25, University of Reykjavik, Iceland.

Tan, Shen Hui; Chéron, Emmanuel and Parissa Haghirian (2006), "Consumer Perception of Corporate Donations: A Singapore Perspective" 23rd Annual Euro-Asia Management Studies Association (EAMSA) Conference, November 22-25, Korea University Institute for Business Research, Seoul, Republic of Korea, Edited by Martin Hemmert, 285-294.

Chanajarunvit, Kanokporn; Parissa Haghirian; Emmanuel Chéron and Astrid Kainzbauer (2006), "Employees Turnover Intentions in Thai Manufacturing Companies-Literature Review and a First Research Model", 23rd Annual Euro-Asia Management Studies Association (EAMSA) Conference, November 22-25, Korea University Institute for Business Research, Seoul, Republic of Korea, Edited by Martin Hemmert, 260-271.

Chéron, Emmanuel and Rodi Pau (2006), "Japanese Consumer Perception of Western Models in Advertising Local Traditional Products", Best Paper Award, Cultural Perspectives in Marketing Conference organized by the Academy of Marketing Science and the Korean Academy of Marketing Science (AMS/KAMS), Seoul, July 12-15.

Chéron, Emmanuel; Hideo Hayashi and Tetsuo Sugimoto (2000), "Contrasting Country and Product Images of Japanese and Canadian Consumers and the Effect of Ethnocentrism", Developments in Marketing Science, Volume XXIII, Proceedings of the Annual Conference of Academy of Marketing Science, Montreal, May 24-27, Editors: Harlan E. Spotts and H. Lee Meadow, 67-72. Working paper 09-99, CRG, DSA, UQAM.

Chéron, Emmanuel; Daghfous, Naoufel and Isabelle Hié (1999), "Pretest of a Model of Acculturation and Grocery Shopping Behavior in Five Canadian Ethnic Subcultures", Proceedings of the Ninth World Marketing Congress: On Global Perspectives in Marketing for the 21st Century , Volume IX, Qwara, Malta, Jointly Organized by the Academy of Marketing Science and the University of Malta, Edited by Ajay K. Manrai and H. Lee Meadow, June 23-26, 245.

Daghfous, Naoufel and Emmanuel Chéron (1998), "The Impact of Acculturation on the Adoption of New Products in Cosmopolitan Markets", Proceedings of the 1998 Multicultural Marketing Conference, Montreal, Canada: Academy of Marketing Science, Edited by Jean-Charles Chebat and A. Ben Oumil, September 17-20, 502-507.

Niosi, Jorge and Emmanuel Chéron (1998), "The Determinants of R&D in Software: The Canadian Industry", Research communication presented at the Seventh International Conference on Management of Technology, Management of Technology, Sustainable Development and Eco-Efficiency, February 16-20, Orlando, Florida, USA. Working paper.

Daghfous, Naoufel; Chéron, Emmanuel; Propeck, Jan and Isabelle Hié(1997), "Le marché artistique et culturel des communautés ethnique de Montréal : Un potentiel a saisir", actes du colloque : Les organisations culturelles de l'avenir (Cultural Organizations of the Future), organisé par la Chaire en gestion des arts de HEC Montréal, sous la direction de François Colbert, 7-8 novembre, 129-146. An earlier version of this communication is available on the following website: Working paper 12-97, CRG, DSA, UQAM.

Chéron, Emmanuel, J., Naoufel Daghfous et Denis Héroux (1996), "La segmentation dans les marchés industriels au stade de la maturité: Application aux tubes en plastique de l'arbitrage entre le prix et le service" (Segmentation of Mature Industrial Markets: The Case of Relative Price and Service Trade-Off for Plastic Pipes), Actes du XIIe Congrès de l'Association française du marketing, Poitiers, France, May, Vol.12, 63-77.

Marcoux, Jean-Sébastien, Pierre Filiatrault et Emmanuel J. Chéron (1995), "L'impact des significations ostentatoires de l'origine des produits sur les préférences des consommateurs polonais" (The Impact of Conspicuous Consumption of Foreign Products on Preferences of Polish Consumers), in Harold J. Ogden ed., Diversity in the Global Context, Vol. 16, No 3, Proceedings of the Annual Conference of the Administrative Sciences Association of Canada, June, 89-98.

Marcoux, Jean-Sébastien, Pierre Filiatrault et Emmanuel J. Chéron (1995), "The Attitudes Underlying Polish Consumers Preferences Towards Products Made in Western Countries", Proceedings of the 24th European Marketing Academy Conference, ESSEC, Paris, France, Edited by Michelle BergadaE May, Vol. I, 669-681.

Chéron, Emmanuel, Nadine St-Aubin, Cataldo Zuccaro et Pierre Filiatrault (1995), "L'effet de la méthode expérimentale sur l'influence du conditionnement écologique des produits courants" (The Effect of the Experimental Procedure on the Influence of the Ecological Package of Non-durable Goods), Actes du XIe Congrès de l'Association française du marketing, Reims, France, May, Vol. 11, 1053-1081.

Chéron, Emmanuel J., Bruno Mader, Jean Perrien et Pierre Filiatrault (1994), "Les types de personnalité du médecin au Canada: relations entre la perception du délégué médical et les données descriptives informatisées" (Personality Types of the Canadian Physician: Relationships Between the Representative Perceptions and Descriptive Computer Data), 10e Congrès international de l'Association française de marketing, Paris, Actes de l'Association française du marketing, May 10-11, Vol. 10, 767-788.

Brun, Pascal, Jean Perrien, Emmanuel J. Chéron, et Daniel Tixier (1994), "L'évolution de la fonction publicitaire: une analyse comparative France/États-Unis" (Evolution of the Account Executive Position in Advertising Agencies: Comparison Between France and the United States), 10e Congrès international de l'Association française de marketing, Paris, Actes de l'Association française du marketing, May 10-11, Vol. 10, 327-346.

Chéron, Emmanuel J. et Hélène Jacob (1993), "L'influence de la personnalisation sur l'évaluation du service financier" (The Influence of Personalization on the Evaluation of Financial Services), 9e congrès international de l'Association française du marketing, Marseille, Actes de l'Association française du marketing, May 13-14, Vol. 9, 167-170.

Chéron, Emmanuel J. et Frédéric Cheyssial (1992), "Utilisation du marketing direct dans les petites et moyennes entreprises" (The Use of Direct Marketing in Small and Medium Sized Businesses), 8e congrès international de l'Association française du marketing, édité par Jean-Paul Flipo, Lyon-Villeurbanne, Actes de l'Association française du marketing, May 14-15, Vol. 8, 66-84.

Chéron, Emmanuel J. et Carole Bissonnette (1992), "Les activités, les intervenants, les rôles et les critères dans le processus d'octroi de commandites par des organisations au Québec" (Activities, Participants, Roles and Attributes in the Organizational Sponsorship Decision Process), Proceedings of the First International Conference on Arts Management, Co-Editors: François Colbert, École des Hautes Études Commerciales de Montréal and Clare Mitchell, University of Waterloo, August 1991, 205-219.

Chéron, Emmanuel J. (1992), "Values, Lifestyles and Consumption Patterns: International Comparisons Between and Within Countries", 22nd International Congress of Applied Psychology, Kyoto, Japan, 22-27, July, 1990, Proceedings vol. 1, Organizational and Work Psychology, Editors: J. Misumi, B. Wilpert, H. Motoaki, Hove, East Sussex U.K., Lawrence Erlbaum Associates, Publishers, p. 245-248. Selected slides of the presentation.

Chéron, Emmanuel J. and Jacques Brisoux (1990), "Brand Categorization and Product Involvement: A Managerial Approach", in Hans Mulbacher and Christoph Jochum, Editors, Advanced Research in Marketing, Vol. I, Proceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May, 209-211.

Brisoux, Jacques E. and Emmanuel J. Chéron (1989), "Brand Categorization and Product Involvement", Competitive paper published in Marvin E. Goldberg, Gerald Gorn and Richard W. Pollay, Editors, Advances in Consumer Research, Vol. XVII, Proceedings of the Association for Consumer Research Annual Conference, New Orleans, Louisiana, October, 101-109.

Chéron, Emmanuel J. et François Jobin (1989), "La gestion des demandes de renseignements: État de la situation en marché industriel au Canada" (Inquiry Management Systems: A Survey of Canadian Industrial Companies Practices), dans: Marketing industriel et des nouvelles technologies (Industrial and New Technologies Marketing), actes du 16e séminaire de recherche internationale en marketing, IAE, Aix-en-Provence, La Londe les Maures, France, May 17-19, 90-105.

Chéron, Emmanuel J., Jean Drolet and Jean-Charles Chebat (1988), "A Method to Segment Industrial Markets: The Case of Rough-Wood in Quebec", in Tansu Barker, ed., Marketing Education in the 90's: Challenges and Changes, Proceedings of the Annual Conference of the Administrative Sciences Association of Canada - Marketing Division, Saint Mary's University, Halifax, June, Vol.9, Part 3, 159-162.

Chéron, Emmanuel J., Jacques E. Brisoux et Hélène Hamel (1988), "Product Involvement in Relation to Brand Categorization: The Case of Cosmetics", in Kenneth D. Bahn, ed., Developments in Marketing Science, Montreal, April, Vol. XI, Proceedings of the Academy of Marketing Science, 487.

Chéron, Emmanuel J., Muzzafer Bodur, Thomas C. Padgett and Walter A. Woods (1987), "Cross-Cultural Comparisons: Method and Applications to Purposes for Purchasing", Proceedings of the Second Symposium on Cross-Cultural Consumer and Business Studies, Honolulu, Hawaii, December 14-18, 26-29.

Brisoux, Jacques E., Emmanuel J. Chéron et Manon Fernet (1986), "Éléments de validation d'un modèle de catégorisation des marques" (A Validation Approach of the Brand Categorization Model), dans: Études commerciales, analyse du comportement du consommateur, actes du 13e séminaire international de recherche en marketing, La Londe Les Maures, France, May 21-23, 91-112.

Zins, Michel, Yves Boulet and Emmanuel J. Chéron (1985), "Analysis of An Industrial Buying Behavior: The Case of Energy", Proceedings of the Annual Conference of the European Marketing Academy, Bielefeld, West Germany, April, 455.

Chéron, Emmanuel J. et Walter A. Woods (1984), "Taux d'utilisation et inutilité dans la consommation: une comparaison Canada-États-Unis" (Usage Rate and Usefulness in Consumption: A Comparison Between Canada and the United States), Management Education: Its Place in the Community, Edited by Sheila Brown, May, Vol. 5, Part 3, Proceedings of the Administrative Sciences Association of Canada-Marketing Division, University of Guelph, 101-110.

Chéron, Emmanuel J. (1983), "Taux d'utilisation et inutilité dans la consommation" (Usage Rate and Usefulness in Consumption), communication au 5le congrès de l'ACFAS, Université du Québec a Trois-Rivières, May.

Perrien, Jean, Emmanuel J. Chéron and Jean Patrice Guth (1982), "Profile of Consumer Magazine Readers", Communication presented at the Annual Meeting of the Academy of Marketing Science, Las Vegas, May.

Chéron, Emmanuel J., Pandelis Vlahopoulos and Michel A. Zins (1982), "Students Attribution of Success in the Marketing Principles Course", in Vinay Kothari, ed., Developments in Marketing Science, Vol. V, Proceedings of the Academy of Marketing Science, Las Vegas, May, 249-253.

Chéron, Emmanuel J., Pandelis Vlahopoulos and Michel A. Zins (1982), "The Use of Information in the Industrial Buying Process", in Philip Naert, ed., Proceedings of the European Academy of Advanced Research in Marketing, Vol. VI, Antwerp, Belgium, April, 3/24-3/40.

Chéron, Emmanuel J., Pierre Filiatrault and Michel A. Zins (1981), "Consumer Information Perceptions and Product Class Dimensions", in Hanne Hartvig Larsen and Soren Heede, ed., Proceedings of the European Academy for Advanced Research in Marketing, Copenhagen, March, Vol. I, 517-538.

Chéron, Emmanuel J., Piere Filiatrault and Michel Zins (1981), "Marketing in the Public Sector: A Family Decision Approach", in Hanne Hartvig Larsen and Soren Heede eds, Proceedings of the European Academy of Advance Research in Marketing, Copenhagen, March, Vol.. II, 674-688.

Chéron, Emmanuel J. and Jean Perrien (1980), "An Experimental Study of the Effects of Commercial T.V. Advertising and Pro-Consumer Product Test Results on T.V.", in Kent B. Monroe, ed., Advances in Consumer Research, October, Vol. VIII, Proceedings of the Association for Consumer Research, Eleventh Annual Conference, Arlington, Virginia, 423-427.

Zins, Michel A. et Emmanuel J. Chéron (1980), "Promotional Mix Evaluation for Energy Saving Products", in Michael J. Baker and Michael A. Saren, Editors, Proceedings of the European Academy of Advance Research in Marketing and the Marketing Education Group of the United Kingdom, Edinburgh, March, 468-483.

Chéron, Emmanuel J. and Michel A. Zins (1979), "Extra Promotional Offerings and Consumer Attributions", in Jerry C. Olson, ed., Advances in Consumer Research, October, Vol. VII, Proceedings of the Association for Consumer Research, Tenth Annual Conference, San Francisco, California, 302-307.