Best Paper Award for a research communication at the Cultural Perspectives in Marketing Conference, Seoul, Korea, organized by the Academy of Marketing Science and the Korean Academy of Marketing Science, July 2006.

Award for research contribution to the field of Direct Marketing, French Marketing Association, 2000.

Best Paper Award for a research communication at the Second World Marketing Congress, University of Stirling Scotland, organized by the Academy of Marketing Science and the Marketing Education Group (UK), August 1985.

Best Book in Management awarded at the 4th Grand Prize organized by Harvard l'Expansion for the publication: Recherche en marketing: méthodes et décisions, Montréal, Gaétan Morin, éditeur, 1983.

Award of the Académie des Sciences Commerciales presented by the International Chamber of Commerce of Paris, May 1984.

Canada Council Award recipient for graduate studies at Queen's University, Kingston, Ontario, Canada 1969-70 and 1970-71.