Chéron, E., Sudbury-Riley and Kohlbacher, F. (2021),  "In Pursuit of Happiness: Disentangling Sustainable Consumption, Consumer Alienation, and Social Desirability", Journal of Consumer Policy,  Published on line: 27 October 2021. https://doi.org/10.1007/s10603-021-09498-w (https://rdcu.be/cAcpZ).  Article .

Chéron, E., Weins, C. and Kohlbacher, F. (2020), "Older consumers’ reaction to a patronizing sales interaction", Journal of Services Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JSM-11-2019-0436.  Article.

Emmanuel Chéron, Florian Kohlbacher and Tan Shen Hui (2018), "Cause-related Marketing in Asia: The effect of consumer involvement and gender", Social Business, Vol. 8, No. 3, 227-252, http://dx.doi.org/10.1362/204408X1543054118597. Article.

Emmanuel Chéron and Florian Kohlbacher (2018), "Older Consumers’ Adoption of Innovation in Japan: The Mediating Role of Cognitive Age", Journal of International Consumer Marketing, https://doi.org/10.1080/08961530.2018.1436481. Abstract. Article.

Emmanuel Chéron (2015), "Credit Cards and Other Payment Means of Students of Akita International University", AIU Global Review, Volume 6, 108-135. ISSN 1883-8243. Article.

Emmanuel Chéron (2015), "Effect of Graphic Images in Cigarette Health Warning: A Call for Stricter Packaging Regulation in Japan", Journal of International Consumer Marketing, Volume 27, Issue 2, March-April,  137-151. Permanent link: http://dx.doi.org/10.1080/08961530.2014.979306. Abstract. Article.

Christophe Fournier, Emmanuel Chéron, John Tanner, Pierre Bikanda and Jorge Wise (2014), "A Cross-Cultural Investigation of the Stereotype for Salespeople: Professionalizing the Profession", Journal of Marketing Education. Sage Journals. August 36: 132-143, first published on May 28, 2014 doi:10.1177/0273475314536399. Abstract. Article.

Emmanuel Chéron, Florian Kohlbacher and Kaoru Kusuma (2012), "The Effects of Brand-Cause Fit and Campaign Duration on Consumer Perception of Cause-Related Marketing in Japan", Journal of Consumer Marketing, Vol. 29 Iss: 5 pp. 357 - 368. Abstract. Article.

Kohlbacher, Florian and Emmanuel Chéron (2011), "Understanding “Silver” Consumers through Cognitive Age, Health Condition, Financial Status and Personal Values: Empirical Evidence from the World’s Most Mature Market Japan", Journal of Consumer Behavior. Published online in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/cb. In print: J. Consumer Behav. 11: 179–188 (2012). Article.

Chéron, Emmanuel and Siriluk Nornart (2010), "The Effect of Culture and Gender on Perceived Service Quality: An Exploratory Comparison of Japanese and Thai Consumers", Journal of Asia-Pacific Business, Vol. 11, Issue 1, 28-49. Article.

Chéron, Emmanuel (2010), Perception of Cause-related Marketing: Preliminary Comparison of Western and Japanese Consumers” Sophia International Review, Sophia University: Lingwood Co., Ltd. Vol. 32, 1-17, ISSN 0288-4607. Article.

Chéron, Emmanuel and Rodi Pau (2009), "Effects of Contextual Congruence in Advertising Execution: The Case of Japanese Culture-Bound Products", Journal of International Consumer Marketing, Vol. 21, Issue 4, 285-297. Article.

Chéron, Emmanuel, Damien Hallegatte, Ikuo Takahashi, Yutaka Hamaoka, Chang-Ho Oh (2009), "Antecedents, Consequences and Mediating Roles of Trust in Relationships between Buyers and Suppliers: A Comparison among North America, Japan and South Korea", Sophia International Review, Sophia University: Lingwood Co., Ltd. Vol. 31, 1-28, ISSN 0288-4607. Weblink to article.

Chéron, Emmanuel and Hideo Hayashi (2001), "The Effect of Respondents'Nationality and Familiarity with a Product Category on the Importance of Product Attributes in Consumer Choice: Globalization and the Evaluation of Domestic and Foreign Products", Japanese Psychological Research, Volume 43, No. 4, 183-194, Special Issue: Consumer behavior. Article.

Chéron, Emmanuel, Hélène Boidin and Naoufel Daghfous (1999), "Basic Financial Needs of Low-Income People: A Comparative Study in Canada", International Journal of Bank Marketing, Vol. 17, No. 2, 49-60. Article.

Hélène Boidin was awarded the first prize of $1000 for the Best Canadian Social Marketing Papers 1997-98 by the Center for Social Marketing, Carleton University, Ottawa, Canada.

Marcoux, Jean-Sébastien, Pierre Filiatrault and Emmanuel J. Chéron (1997), "The Attitudes Underlying Preferences of Young Urban Educated Polish Consumers Towards Products Made in Western Countries", Journal of International Consumer Marketing, Vol. 9, No. 4, 5-29. Article.

Chéron, Emmanuel and Jan Propeck (1997), "The Effects of the Country of Origin on the Evaluation of Products: A State of the Art Review and Research Propositions", Bulletin of the Faculty of Sociology, Kansai University, Osaka, Japan, Vol. 28, No. 3, March, 17-40. Article.

Chéron Emmanuel and Michel Zins (1997), "Electric Vehicle Purchasing Intentions: The Concern over Battery Charge Duration", Transportation Research, Vol. 31A, No. 3, 235-243. Article.

Chéron Emmanuel J., Naoufel Daghfous et Denis Héroux (1996), "Maturité des marchés industriels et segmentation : L'arbitrage prix/services" (Segmentation of Mature Industrial Markets: the Price/Services Trade-Off), Décisions Marketing, No. 8, May-August, 31-40. Article.

Chéron, Emmanuel J., Tetsuo Sugimoto and Hideo Hayashi, (1994), "Usage Frequency and Purchase Motives of Consumer Products: A Comparison between Canada and Japan", Asian Journal of Marketing, Vol. 3, December, 7-20. Article.

Chéron, Emmanuel J. et Carole Bissonnette (1994), "Analyse du processus décisionnel d'octroi de commandites par des organisations" (Analysis of the Organizational Sponsorship Decision Process), Revue Canadienne des Sciences de l'Administration, Vol. 11, No 2, 181-191. Article.

Chéron, Emmanuel J. and Thomas E. Muller (1993), "Relative Importance of Values and Ownership Patterns: Comparisons Between the Canadian Provinces of Ontario and Quebec", Journal of International Consumer Marketing, Consumer Behavior in Canada's Cultural Mosaic, Vol. 5, No 3, 37-53. Article.

Chéron, Emmanuel J. et Frédéric Cheyssial (1992), "La gestion du marketing direct dans les petites et moyennes entreprises industrielles québécoises" (Management of Direct Marketing by Small and Medium Sized Businesses in Quebec), Revue Française du Marketing, Association nationale pour le développement des techniques de marketing, Paris, Vol. 4, Cahier 139, 39-50. Article.

Muller, Thomas E., Lynn Kahle, and Emmanuel J. Chéron (1992), "Value Trends and Demand Forecasts for Canada's Aging Baby Boomers", Canadian Journal of Administrative Sciences, October, Vol. 9, No 4, 294-304. Article.

Anne, Frédéric et Emmanuel J. Chéron (1991), "Mesure de l'efficacité du sponsoring: une analyse des effets intermédiaires sur l'audience directe de l'événement" (Measuring the Impact of Sponsorship: An Analysis of the Intermediate Effects on the Public Attending the Event), Revue Française du Marketing, Association Nationale pour le Développement des Techniques de Marketing, Paris, Vol. 1, Cahier 131, 69-81.Article. 

Zeitoun, Helen et Emmanuel J. Chéron (1990), "Mesure et effet de l'insatisfaction: application au marché des services aériens" (Measure and Impact of Non-satisfaction: The Case of Air Travel Services), Recherche et Applications en Marketing, Vol. V, No 4, 71-86. Article.

Chéron, Emmanuel J. Ronald McTavish and Jean Perrien (1989), "Segmentation of Bank Commercial Markets", The International Journal of Bank Marketing, Vol. 7, No 6, 25-30. Article.

Chéron, Emmanuel J., (1987) "Procédure de micro-segmentation du marché industriel: Application au service téléphonique interurbain" (Microsegmentation Procedure in Industrial Markets: The Case of Long Distance Telephone Service), Recherche et Applications en Marketing, Vol. II, No 4, 23-37. Article.

Chéron, Emmanuel J., Thomas C. Padgett and Walter A. Woods (1987), "A Method for Cross-Cultural Comparisons for Global Strategies", Journal of Global Marketing, Vol. 1, Nos. 1 & 2, Fall/Winter, 31-51. Article.

Chéron, Emmanuel J. and Elko J. Kleinschmidt (1985), "A Review of Industrial Market Segmentation Research and a Proposal for an Integrated Segmentation Framework", International Journal of Research in Marketing, Vol. 2, 101-115.

Chéron, Emmanuel J. and J.R. Brent Ritchie (1983), "Leisure Activities and Perceived Risk", Journal of Leisure Research, Volume 14, No 2, Second Quarter 1982, 139-154. Included in "Marketing Abstracts" of the Journal of Marketing, Vol. 47, No 3 (Summer), 123. Article.

Perrien, Jean and Emmanuel J. Chéron (1982), "Publicité et tests comparatifs: influences respectives" (Advertising and Comparative Tests: A Study of Interactive Effects), Revue Française du Marketing, Association Nationale pour le Développement des Techniques de Marketing, Paris, Vol. 2, Cahier 89, April-May-June, 49-58.

Chéron, Emmanuel J. et Jean Perrien (1981), "L'impact des émissions télévisées pro-consommateurs" (The Impact of Pro-consumer Television Broadcasts), Optimum, Vol. 12, April, 33-40.

Chéron, Emmanuel J. (1980), "Les particularités du marketing entre organisations" (The Specificity of Business to Business Marketing), Gestion, Revue Internationale de Gestion, April, 82-94.