Three Effective Tips For Engaging And Motivating Gig Employees

The easy connectivity options resulting from the advances in technology have resulted in the development and popularization of Gig workforce. The versatility and flexibility offered by the members of this workforce enable organizations to cheaper and more efficient services without compromising their quality. However, given the temporary nature of the relationship between companies and gig employers, most organizations tend to overlook the need to motivate such workers.

According to top Outplacement Services Consultants, this can have a significantly negative impact on the overall performance efficiency of these employers and minimize the benefits for an organization. However, before learning about the best ways to engage and motivate gig employees, it is important to first gain a better understanding of the concept of the gig economy.

What Is Meant By Gig Economy?

The gig economy is based on hiring independent contractors and freelancers rather than full-time employees and works by connecting with clients and customers through an online platform. This economy proves beneficial for workers, organizations, and customers by making the tasks more adaptable to the need of the moment and fulfilling the specific requirements of changing market and customer expectations.

Business organizations are mainly attracted by the concept of hiring gig employees as it offers them the benefit of a flexible workforce that available as per-demand. Moreover, these employees do not come with the long-term challenges and responsibilities associated with managing a permanent workforce. However, these employees need to be motivated and engaged at the same level as permanent employees. Discussed below are the three effective tips suggested by experts of people management consulting India to engage and motivate gig workers.

Provide Meaning And Structure

Gig employees seek context and structure in the task assigned to them just like any other member of the workforce. Hence organizations should make sure that they communicate the mission and purpose of a project in a manner that makes these employees feel proud and worthy of their time and skills. Companies should clearly establish the manner in which performance is linked with rewards and recognition so that the gig employers feel great about making a valuable contribution towards the fulfilment of a task or an objective.

Create A Sense Of Belonging

One of the biggest challenges that organizations need to overcome for ensuring better engagement and motivation of the gig workers, is to make them feel belonged. According to the professionals from Career Transition Services Consultants, fostering a sense of being a part of the community is essential for motivating gig employees. They need to feel a sense of belonging with the organization to feel confident about sharing their experiences and ideas and enhance the return on investment for the business.

Respect And Value Their Efforts

Many times, organizations might not get the desired results even after hiring the most efficient gig employees. However, rather than blaming them for the failures, organizations should show respect for the efforts of these employees and value their contribution. In most cases, the reasons for failure tend to be more company-centric than due to the inefficiency and lack of dedication on part of the gig workers, which makes it even more important to appreciate their hard work.