Business Development / Sales / Marketing
11 years experience
Responsibilities:
Market studies and Voice of the Customer methodology. Market segmentation.
Assignment of client portfolios and territories to the commercial team, call center and digital marketing channels.
CRM. Visiting planning. Definition of campaigns.
Marketing plan. Communication plans. Elaboration of call center scripts.
Dashboard of commercial and marketing KPIs.
Obtaining representation and brand distribution.
Sellers commission system.
Canvas, strategic, commercial and financial plans of StartUps.
Digital and social marketing.
Achievements:
Business development in: Sale of hydraulic pipes (€ 60M opportunity); After-sales Motores Marinos MaK (€ 37M opportunity and € 1M net profit in the 1st year); Machine Accessories (€ 1M of net profits in the 1st year); Compressor business (€30M opportunity)
Representation in: Metso mobile machines in Spain, Portugal and Angola (€ 225k net profit in the 1st year).
Marketing Plans in: Sale of new machines (23% increase in market share and € 500k of net profits in the 1st year); Used Machines (introduction of the MyTractor e-commerce channel with € 100k profit in the 1st year); Equipment rental.
Optimization of Marketing - Telemarketing channels (€ 800k of net profits in the 1st year).
Sales team commission system (80 people).
Creation of 3 StartUps.