Business Development / Sales / Marketing

11 years experience

Responsibilities:

    • Market studies and Voice of the Customer methodology. Market segmentation.

    • Assignment of client portfolios and territories to the commercial team, call center and digital marketing channels.

    • CRM. Visiting planning. Definition of campaigns.

    • Marketing plan. Communication plans. Elaboration of call center scripts.

    • Dashboard of commercial and marketing KPIs.

    • Obtaining representation and brand distribution.

    • Sellers commission system.

    • Canvas, strategic, commercial and financial plans of StartUps.

    • Digital and social marketing.


Achievements:

    • Business development in: Sale of hydraulic pipes (€ 60M opportunity); After-sales Motores Marinos MaK (€ 37M opportunity and € 1M net profit in the 1st year); Machine Accessories (€ 1M of net profits in the 1st year); Compressor business (€30M opportunity)

    • Representation in: Metso mobile machines in Spain, Portugal and Angola (€ 225k net profit in the 1st year).

    • Marketing Plans in: Sale of new machines (23% increase in market share and € 500k of net profits in the 1st year); Used Machines (introduction of the MyTractor e-commerce channel with € 100k profit in the 1st year); Equipment rental.

    • Optimization of Marketing - Telemarketing channels (€ 800k of net profits in the 1st year).

    • Sales team commission system (80 people).

    • Creation of 3 StartUps.