Business Development / Sales / Marketing

11 years experience

Responsibilities:

• • Market studies and Voice of the Customer methodology. Market segmentation.

  • Assignment of client portfolios and territories to the commercial team, call center and digital marketing channels.

  • CRM. Visiting planning. Definition of campaigns.

  • Marketing plan. Communication plans. Elaboration of call center scripts.

  • Dashboard of commercial and marketing KPIs.

  • Obtaining representation and brand distribution.

  • Sellers commission system.

  • Canvas, strategic, commercial and financial plans of StartUps.

  • Digital and social marketing.

Achievements:

• • Business development in: Sale of hydraulic pipes (€ 60M opportunity); After-sales Motores Marinos MaK (€ 37M opportunity and € 1M net profit in the 1st year); Machine Accessories (€ 1M of net profits in the 1st year); Compressor business (€30M opportunity)

  • Representation in: Metso mobile machines in Spain, Portugal and Angola (€ 225k net profit in the 1st year).

  • Marketing Plans in: Sale of new machines (23% increase in market share and € 500k of net profits in the 1st year); Used Machines (introduction of the MyTractor e-commerce channel with € 100k profit in the 1st year); Equipment rental.

  • Optimization of Marketing - Telemarketing channels (€ 800k of net profits in the 1st year).

  • Sales team commission system (80 people).

  • Creation of 3 StartUps.