I'm part of the full-time faculty at Carnegie Mellon University's Heinz College. I teach courses in innovation and communications, have also taught courses in strategy and in entrepreneurship, and regularly serve as a faculty advisor for student capstone projects. My projects have included the development of web metrics models for online marketing, an exploration of Second Life as a packaged goods marketing channel, a web personalization application for a major apparel manufacturer, creation of a crowdsourcing strategy for a major web services company, a look at the market potentials of The Internet of Things for a global leader in consumer goods, and many others.
Prior to joining the Carnegie Mellon faculty in 2003, my career focused on strategy, advertising, branding, and marketing, for such leading technology, financial services, packaged goods, and retail companies as Cisco, Cognos, Digital Equipment Corporation, Harris Semiconductor, Hanes Hosiery, Heinz USA, Mellon Financial, Nabisco Lifesavers, Nationwide Insurance, PNC Bank, Rockwell International, Victoria’s Secret, Westinghouse, and many others.
I've been Executive Vice President, Executive Creative Director at Ketchum Advertising (then the 15h largest ad agency in the world), Vice President of Global Marketing at Development Dimensions International, a management consultant, a serial entrepreneur, and am a rabid startup groupie, working with such venture capital firms as Adams Capital, Draper Triangle Ventures, and Meakem Becker Venture Capital, and with founders and management teams at Astrobotic, FreeMarkets, Blue Hammock, SEEC, CombineNet, and many other companies.
I also teach Executive Education classes in communication, innovation, and data visualization for senior technologists through Carnegie Mellon’s CIO Institute.
My research interests focus on the social dynamics of innovation, the teaching of innovation concepts and skills, social innovation, workforce communication, and the impact of culture on strategy.