Guidelines for Teachers

This competition is open to all students who are currently studying a world language. Teams may have a maximum of five members. No limits imposed on those students participating for a second or third time. Students may participate again with as many of the same team members as they like. The five person team maximum remains in effect.

The students'  task is to prepare a marketing strategy for a designated target market and product. 

Your team will be required to give a 12-minute presentation during which you will present your marketing strategy to a panel of judges. Immediately after your presentation, your team will respond to questions during a three minute - Q&A with the judges. Starting in the 2016/2017 competition, the presentations will be without any identification and reference to the schools. No materials, clothing, or accessories displaying school logo will be permitted.

Note: Some of these guidelines may be specific to the 2024 competition.

1. Complete the registration form here to register students.

2. Monitor and encourage continuation of student research by guiding students' efforts, but do not teach them information needed for the competition.

3. Ensure that students watch this year's video presentation before they attend the video conference. 

4. Plan for student participation in a video conference with the University of Pittsburgh.

5. Schedule an intra-school competition, if your school has more than one team.

6. Submit school participation fee* by (date TBD) OR email Maja Konitzer if your school has decided to withdraw from the competition. 

   • * The school participation fee is $50.00 and contributes towards the expenses of the final competition, as well as the participation certificates which are issued not only to the final teams at the inter-school competition, but to all students whose teams participated throughout the year in the video conferences and intra-school competitions.  

   • Please issue a check in the amount of $50 made out to "Cultural Communications Alliance" and mail to:

             Barbara Zaun, CCA Treasurer 

             8233 Thompson Run Road

             Pittsburgh, PA 15237

    7. Attend end-of-the-year CCA meeting (if scheduled) to discuss the competition.

Teachers phone conference:

New teachers needing additional information related to the competition rules and guidelines, please contact Barabara Zaun, Teacher Mentor.

For questions regarding the teacher guidelines, please contact Maja Konitzer. For student and team guidelines, please visit Guidelines for Students.