History

Below is a brief history of the Cultural Communications Alliance:

1998 – 1999

• • October PSMLA Roundtable Panel with Bayer, Heinz, and Sony

  • PSMLA partnership with Bayer/with CCA

  • Beginning of CCA meetings at Bayer

  • Description of Mentorship Program for marketing competition

1999 – 2000

• • Kick-off of Mentorship Program

  • Description of Cultural Ambassadorships Program completed

  • First annual marketing strategies competition in Mentorship Program (China, Japan)

  • Refinement of Mentorship Program

  • Marketing Bayer Herbal Vitamins (China & Japan)

2000 – 2001

• • Preparations for expansion beyond Bayer

  • Second Mentorship Program/competitions (Saudi Arabia)

  • Marketing Bayer Herbal Vitamins (Saudi Arabia) 

2001 – 2002

• • Promotional video (Pittsburgh Technical Institute) and brochure completed for CCA expansion

  • Exploratory discussions with other companies

  • Decision to establish 501(c)3 non-profit charitable organization

  • Filing of articles of incorporation

  • Third Mentorship Program/competitions (Russia)

  • Marketing Bayer AlkaSeltzer Plus (Russia)

2002 – 2003

• • First Business to Education Roundtable Discussion with potential business sponsors

  • Corporate status awarded; Board of Directors, Officers, and Executive Committee elected

  • Application for non-profit status (501(c)3)

  • Prizes and company tours begun for student winners and faculty sponsors from each participating school

  • Regional expansion of CCA:  Bayer-sponsored cluster of schools and second cluster sponsored by Heinz

  • Fourth Mentorship Program/competitions (Poland)

  • Marketing Bayer AlkaSeltzer Plus (Poland)

2003 – 2004

• • Implementation of two clusters of schools

  • Incorporation of CCA as a non-profit organization

  • Fifth Mentorship Program/competitions (Brazil)

  • Marketing Bayer Flinstone Vitamins (Brazil)

2004 – 2005

• • Pitt sponsorship of two teachers to attend CIBER conference at Ohio State University

  • Sixth Mentorship Program/competitions (Switzerland)

  • CCA web-site explored

  • Marketing Bayer Advantage/Advantix (Switzerland)

2005 - 2006

• • Piloting of University of Pittsburgh student as mentors in addition to the corporate mentors/transportation and academic calendar problems with students

  • Chorus Call, Inc. participation in CCA

  • International video teleconference through Chorus Call, Inc., and World Affairs Council offered to all students as research tool

  • Introduction of conference stipends for teachers

  • ACTFL observes competition for purpose of its expansion to national level

  • Seventh Mentorship Program/competitions (Italy—Bayer Advanced Garden Care Products; Heinz cluster at Heinz Field)

  • Marketing Bayer Garden Products (Italy)

2006 – 2007

• • Board decision to remain at local level and not work with ACTFL

  • Option for support from Gable Foundation

  • Eighth annual competition (Turkey—Bayer and Heinz)

  • Marketing Bayer Aspirin line of products (Turkey)

2007 – 2008

• • Financial support received from Medrad

  • Discussions with World Affairs Council for continued teaming

  • Heinz drops corporate support due to mentor and cost issues

  • Mentor assistance provided through pilot of conference calls for students with professional experts in the field (Chorus Call, Inc. assistance)

  • Ninth annual competition at Pitt (Bayer sponsor--Republic of South Africa)

  • Marketing Bayer Women's Vitamins (Republic of South Africa)

2008 - 2009

• • Marketing Bayer Flintstones Vitamins (China)

2009 - 2010

• • Hiatus from the marketing competition

  • Sustainability Energy and the United Nations

  • Financial and organizational support received through the International Business Center and Global Studies Center

2010 - 2011

• • CCA's eleventh year of marketing competitions

  • Continued financial and organizational support through the International Business Center and Global Studies Center

  • PSMLA financial support for marketing conference

  • Chorus Call, Inc. sponsored video conference for students with Chorus Call employees in Mumbai, India

  • International Business Center and Global Studies Center sponsored workshop for students with college student mentors and presenters from Bayer and the University of Pittsburgh

  • Marketing Bayer Advantix (India)

2011 - 2012

• CCA's twelfth year of marketing competitions

• Continued financial and organizational support through the International Business Center and Global Studies Center

• PSMLA financial support for marketing conference

• Chorus Call, Inc. sponsored video conference for students with Chorus Call employees in São Paolo, Brazil

• International Business Center and Global Studies Center sponsored video conference workshop for students with college student mentors and presenters from Bayer and the University of Pittsburgh

• Marketing Rose and Flower Care product in Brazil

2012 - 2013

• CCA International Marketing Competition Receives 2012 PACIE Bringing the World to Pennsylvania: K-16 Collaborative Award

• CCA's thirteenth year of marketing competitions

• Continued financial and organizational support through the International Business Center and Global Studies Center

• PSMLA financial support for marketing conference

• Chorus Call, Inc. sponsors video conference with Chile

• International Business Center and Global Studies Center sponsors video conference workshop with presenters from Bayer and the University of Pittsburgh

• Marketing One A Day Teen Advantage for Him and for Her in Chile

2013 - 2014

• CCA's fourteenth year of marketing competitions

• Continued financial and organizational support through the International Business Center and Global Studies Center

• Financial and organizational support from the Berg Center for Ethics and Leadership

• PSMLA financial support for marketing conference

• Bayer sponsors educational video about life and work in Kenya

• Chorus Call, Inc. sponsors audio conference with Kenya

• International Business Center, Global Studies Center, and Berg Center for Ethics and Leadership sponsors video conference workshop with presenters from Bayer and the University of Pittsburgh

• Marketing One A Day Teen Advantage for Him and for Her in Kenya

2014 - 2015

• CCA's fifteenth year of marketing competitions

• Continued financial and organizational support through the International Business Center and Global Studies Center

• Financial and organizational support from the Berg Center for Ethics and Leadership

• PSMLA financial support for marketing conference

• Bayer and Chorus Call, Inc. sponsor educational video about life and work in Indonesia

• Chorus Call, Inc. sponsors audio conference with Indonesia

• International Business Center, Global Studies Center, and Berg Center for Ethics and Leadership sponsors video conference workshop with presenters from the University of Pittsburgh and Indonesia

• Marketing Dr. Scholl's Insoles in Indonesia

2015 - 2016

• CCA's sixteenth year of marketing competitions

• Continued financial and organizational support through the International Business Center and Global Studies Center

• PSMLA financial support for marketing conference

• Bayer and Chorus Call, Inc. sponsor educational video about life and work in Taiwan

• International Business Center and Global Studies Center sponsor video conference workshop with presenters from the University of Pittsburgh and Taiwan

• Marketing Radimetrics in Taiwan

2016 - 2017

• CCA's seventeenth year of marketing competitions

• Continued financial and organizational support through the International Business Center and Global Studies Center

• Chorus Call, Inc. sponsors educational video about life and work in Costa Rica

• Bayer provides Aspirin and Costa Rica videos

• International Business Center and Global Studies Center sponsor video conference workshop with presenters from the University of Pittsburgh

• Marketing Aspirina in Costa Rica

2017 - 2018

• CCA's eighteenth year of marketing competitions

• Continued financial and organizational support through the International Business Center and Global Studies Center

• International Business Center sponsors educational video about doing business in Germany

• GNC is new product sponsor

• International Business Center and Global Studies Center sponsor video conference workshop with presenters from the University of Pittsburgh

• Marketing GNC TriFLEXTM  in Germany 

2018 - 2019

• CCA's nineteenth year of marketing competitions

• Continued financial and organizational support through the International Business Center and Global Studies Center. Financial support from the Asian Studies Center.

• International Business Center sponsors educational video international marketing

• GNC is product sponsor

• International Business Center, Global Studies Center, and Japan America Society of Pennsylvania sponsor video conference workshop with presenters from the University of Pittsburgh and the business community

• Marketing GNC Earth Genius™ SuperFoods Supreme in Japan

2019 - 2020

• Global Studies Center and Katz Business School sponsor video conference workshop with presenters from the University of Pittsburgh

• Marketing GNC AMP WHEYBOLIC in Turkey

• Competition canceled due to Covid-19

2020-2021

• Global Studies Center and Katz Business School sponsor video conference workshop with presenters from the University of Pittsburgh

• For the 2021 competition, the target market is United Arab Emirates (UAE) and the product is GNC's "Wheybolic".

2021-2022

• For the 2022 competition, the target market is  Mexico and the product is GNC's "Beyond Raw Precision BCAA Anabolic Recovery Power Output".

2022-2023

• For the 2023 competition, the target market is Vietnam and the product is Domex "Superfresh Growers' Autumn Glory Apple".