Competition and Events

The International Marketing Competition

To aid the high school students and teachers in their research, CCA facilitates a variety of workshops, field trips, and video conference calls. These events are tailored to the particular product and country combination of each year's competition.

The competition final provides an opportunity for student teams to present their research in front of fellow competitors and a panel of judges from academic and business communities, as well as to answer audience questions. The teams that win first, second, and third place in the final each receive awards recognizing their hard work. The date of 2023-2024 competition is scheduled to take place during the week of April 29-May 3, 2024 at the University of Pittsburgh.

For past and upcoming events during this year's competition, please click the links below or in the Navigation menu. For information about events in previous years, please view the History page.

Eligibility 

This competition is open to all students who are currently studying a world language. Teams may have a maximum of five members. There are no limits imposed on students participating for a second or third time. Students may participate again with as many of the same team members as they like.  The five-person team maximum remains in effect.

Task and Guidelines

Your task is to prepare a marketing strategy for a designated target market and product. The target market for the 2023-2024 competition is Domex Superfresh Growers' Autumn Glory apple, and the target market is Vietnam.

Your team will be required to give a 12-minute presentation during which you will present your marketing strategy to a panel of judges. There will be a 3-minute Q&A by the judges immediately after the presentation.

For more detailed guidelines, please visit Guidelines for Students and Guidelines for Teachers (also visit for team registration information). For mentor guidelines, visit the For Mentors section.

Learn more about the competition with these video presentations on international marketing.

Please refer to the resources page for more videos and sources.

Competition Final

Your team will be required to give a presentation (maximum length 12 minutes) during which you will present your marketing strategy to a panel of judges. There will be a 3-minute Q&A by the judges immediately after the 12-minute presentation.