Competition and Events

The International Marketing Competition

To aid the high school students and teachers in their research, CCA facilitates a variety of workshops, field trips, and video conference calls. These events are tailored to the particular product and country combination of each year's competition.

The competition final provides an opportunity for student teams to present their research in front of fellow competitors and a panel of judges from academic and business communities, as well as to answer audience questions. 

Eligibility 

This competition is open to all students who are currently studying a world language. Teams may have a maximum of five members. There are no limits imposed on students participating for a second or third time. Students may participate more than one year with as many of the same team members as they wish.  

Task and Guidelines

Your task is to prepare a marketing strategy for a designated target market and product. 

Your team will be required to give a 12-minute presentation during which you will present your marketing strategy to a panel of judges. There will be a 3-minute Q&A by the judges immediately after the presentation.

For more detailed guidelines, please visit Guidelines for Students and Guidelines for Teachers (also visit for team registration information). 

Learn more about the competition with these video presentations on international marketing.

Please refer to the resources page for more videos and sources.

Competition Final

Your team will be required to give a presentation (maximum length 12 minutes) during which you will present your marketing strategy to a panel of judges. There will be a 3-minute Q&A by the judges immediately after the 12-minute presentation.