Guidelines For Teachers
Everything you need to know as a teacher for this year's competition and events
Teachers, here you will find specific information pertaining to your role as a student team leader. For student related research issues etc., please visit the students and research pages.
This competition is open to all students who are currently studying a world language. Teams may have a maximum of five members. No limits imposed on those students participating for a second or third time. Students may participate again with as many of the same team members as they like. The five person team maximum remains in effect.
The students' task is to prepare a marketing strategy for a designated target market and product.
Your team will be required to give a 12-minute presentation during which you will present your marketing strategy to a panel of judges. Immediately after your presentation, your team will respond to questions during a three minute - Q&A with the judges. Starting in the 2016/2017 competition, the presentations will be without any identification and reference to the schools. No materials, clothing, or accessories displaying school logo will be permitted.
Responsibilities
Note: Some of these guidelines may be specific to the 2024 competition.
Complete the registration form here to register students.
Monitor and encourage continuation of student research by guiding students' efforts, but do not teach them information needed for the competition.
Ensure that students watch this year's video presentation before they attend the video conference.
Plan for student participation in a video conference with the University of Pittsburgh.
Schedule an intra-school competition, if your school has more than one team.
Submit school participation fee* by (date TBD) OR email Maja Konitzer if your school has decided to withdraw from the competition.
* The school participation fee is $50.00 and contributes towards the expenses of the final competition, as well as the participation certificates which are issued not only to the final teams at the inter-school competition, but to all students whose teams participated throughout the year in the video conferences and intra-school competitions.
Please issue a check in the amount of $50 made out to "Cultural Communications Alliance" and mail to:
Barbara Zaun, CCA Treasurer
8233 Thompson Run Road
Pittsburgh, PA 15237
7. Attend end-of-the-year CCA meeting (if scheduled) to discuss the competition.
Teachers phone conference:
New teachers needing additional information related to the competition rules and guidelines, please contact Barabara Zaun, Teacher Mentor.
For questions regarding the teacher guidelines, please contact Maja Konitzer. For student and team guidelines, please visit Guidelines for Students.
Act 48
Act 48 credits are available upon completion of the entire program. The Global Studies Center at the University of Pittsburgh offers a variety of workshops throughout the year on various global and business topics to enhance educator's teaching in the classroom. If you are interested in signing up for an upcoming workshop, please contact Maja Konitzer
PSMLA - Pennsylvania State Modern Language Association
PSMLA is a non-profit professional organization dedicated to the teaching and learning of languages and cultures from kindergarten through university levels. PSMLA and Bayer began the original CCA marketing project, and PSMLA has continued its involvement through the efforts of teachers, financial support, and the granting of ACT 48 credits. Please visit www.psmla.org.
Knowledge@Wharton
The Knowledge@Wharton Network has a High School Edition. The goal is to foster creativity and innovation among teenagers, encourage them to launch a business, make them more financially literate, and help them pursue a career in international business.
Please visit the website at http://kwhs.wharton.upenn.edu and see how this resource can benefit your students.
Questions about information on this page should be directed to Maja Konitzer